We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Role Overview
Coupang is seeking a Head of Digital Policy Communications to lead our digital communications strategy and execution for Coupang’s US Global Public Policy and corporate communications efforts across our owned, paid, and social media channels. This seasoned leader will oversee the development, governance, and optimization of digital communications platforms, including driving editorial strategy for Coupang’s corporate newsroom. Your work will be mission critical to achieving our public policy and advocacy objectives, as well as establishing Coupang’s US brand and value proposition.
As a trusted partner to senior leaders across Policy, Communications, Business, and Legal teams, you will shape how Coupang communicates complex policy issues to external audiences in the DC and Seattle markets. You’ll also serve on the front lines of our brand-building and related marketing efforts inside the Beltway and in other priority markets.
You’ll build scalable processes that strengthen Coupang’s digital communications capabilities to support crisis communications and rapid-response efforts, as well as steady-state and high-profile tentpole moments.
This role requires a strong leader with deep experience leading digital efforts for US and DC audiences, ideally at global corporations, large tech companies, or for top-tier political campaigns. The ideal candidate will also have experience leading a team in a fast-paced, global environment. Applicants should have strong experience managing and advising in rapid response or crisis communications scenarios, as well as supporting targeted advocacy campaigns in Washington. Experience managing digital agencies, budgets and achieving data-driven results is key. Executive presence and the ability to communicate complex concepts clearly to senior leaders are essential.
What You Will Do
- Build and lead digital policy communications strategies and rapid-response campaigns that support Coupang’s corporate communications, public policy, and business objectives for US and Washington, DC audiences.
- Oversee Coupang’s policy and US corporate digital assets, including the corporate website, newsroom and social media channels.
- Direct paid media strategies and targeted advocacy campaigns to amplify key policy messaging and strengthen brand reputation.
- Partner closely with Public Policy, Communications, Legal, Government Affairs, and business teams to identify, frame, and communicate priority issues.
- Translate complex policy topics into compelling, high-impact digital content for external stakeholders and decision-makers.
- Identify risk and mitigate problems before they occur, protecting corporate reputation and brand.
- Build and maintain editorial calendars, publishing workflows, and content governance frameworks.
- Analyze engagement metrics and performance data to continually measure impact and optimize strategy.
- Establish best practices for Coupang’s digital storytelling, content accessibility, and targeted audience engagement across channels.
- Lead, develop, and mentor a team of communications professionals and manage external agency partners.
- Drive innovation by identifying emerging digital communication tools, formats, and channels to enhance stakeholder reach.
Basic Qualifications
- Build and lead digital communications and rapid-response strategies that advance Coupang's public policy, corporate reputation, and business objectives with U.S. and Washington, D.C. audiences.
- Oversee Coupang's U.S. digital ecosystem, including corporate websites, newsroom platforms, and social media channels.
- Lead paid media and targeted advocacy campaigns that amplify priority messaging, influence key stakeholders, and strengthen brand reputation.
- Partner closely with Public Policy, Communications, Legal, Government Affairs, and business leaders to develop and execute integrated communications strategies.
- Translate complex policy, regulatory, and business issues into compelling digital content and storytelling for policymakers, media, and other external stakeholders.
- Build scalable content operations, including editorial planning, publishing workflows, governance frameworks, and rapid-response processes.
- Leverage analytics and audience insights to measure effectiveness, optimize performance, and inform communications strategy.
- Anticipate and mitigate reputational risks while ensuring communications readiness during high-profile and fast-moving situations.
- Establish best practices for digital storytelling, audience engagement, accessibility, and channel management across platforms.
- Lead, develop, and mentor a team of communications professionals while managing agency partners and external vendors.
- Drive innovation by identifying emerging digital trends, technologies, and platforms that expand reach and increase communications impact.
Preferred Qualifications
- Prior experience in e-commerce, tech platforms, or highly regulated global industries.
- Strong background in digital analytics tools, audience insights, and performance measurement frameworks.
- Experience with Asia-Pacific markets and policy issues.
Pay & Benefits
- Our compensation reflects the cost of living across several US geographic markets. At Coupang, your base pay is one part of your total compensation.
- The base pay for this position ranges from $148,400/year in our lowest geographic market to $256,520/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
General Description of All Benefits
- Medical/Dental/Vision/Life, AD&D insurance
- Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
- Long-term/Short-term Disability
- Employee Assistance Program (EAP) program
- 401K Plan with Company Match
- 18-21 days of the Paid Time Off (PTO) a year based on tenure
- 12 Paid Holidays
- Paid Parental leave
- Pre-tax commuter benefits
General Description of Other Compensation
- “Other Compensation” includes, but is not limited to, bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the email address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. · Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or gender (including pregnancy, gender identity, gender expression, sexual orientation, transgender status), national origin, age, disability, medical condition, HIV/AIDS or Hepatitis C status, marital status, military or veteran status, use of a trained dog guide or service animal, political activities, or affiliations, citizenship, or any other characteristic or class protected by the laws or regulations in the locations where we operate. If you need assistance and/or reasonable accommodation in the recruiting process due to a disability, please contact us at usrecruiting@coupang.com.
Equal Opportunities for All (please see Coupang.jobs)
