Head of Growth Marketing - Medspa

Accountabilities

You will own and execute the North American medspa marketing strategy, taking responsibility for market positioning, demand generation, campaign performance, and the development of a strong industry presence.

• Develop and implement an integrated marketing strategy for the North American medspa market, focused on lead generation, pipeline growth, and long-term brand awareness.

• Own regional marketing targets, budgets, and performance, using data and commercial insights to measure results and optimize investment.

• Plan and execute campaigns across SEO, paid advertising, website optimization, content marketing, public relations, events, partnerships, and brand-building initiatives.

• Balance short-term lead generation activities with long-term initiatives that establish market credibility and sustainable growth.

• Position the business as a trusted software partner for medspa and medical aesthetics organizations.

• Develop compelling messaging, campaigns, and content tailored to medspa owners, operators, and other industry decision-makers.

• Build relationships with industry publications, trade media, podcasts, influencers, associations, and relevant event organizers.

• Develop customer stories and case studies that demonstrate the value of the platform for medspa businesses.

• Identify and execute innovative demand-generation initiatives through strategic partnerships, affiliate programs, webinars, industry events, and co-marketing opportunities.

• Test new marketing channels and approaches based on how medspa buyers discover, evaluate, and select software solutions.

• Leverage AI tools, automation, and emerging marketing technologies to improve campaign effectiveness, streamline workflows, and scale marketing activities.

• Collaborate closely with the North American Sales team to align marketing initiatives with pipeline development and revenue objectives.

• Partner with global and regional marketing specialists across content, paid media, digital, events, and creative to deliver coordinated campaigns.

• Use existing internal expertise and resources effectively while independently driving initiatives when additional ownership is required.

• Monitor industry developments, competitor activity, and market trends to identify opportunities and refine marketing strategy.

• Represent the business at relevant conferences, trade shows, partner events, and customer engagements across North America.

• Build relationships within the medspa community and support the planning, coordination, and delivery of industry events.

Requirements

The ideal candidate is a commercially driven B2B marketing professional with experience building and executing growth strategies in competitive markets. You should combine broad marketing expertise with strong analytical capabilities, practical execution skills, and the independence needed to establish a presence in a developing market.

• Strong B2B marketing experience, ideally within SaaS or another technology-driven business.

• Demonstrated experience owning and executing marketing strategies for a geographic region, industry vertical, or growth market.

• Proven track record of building brand awareness, entering new markets, or expanding a business's presence in a competitive industry.

• Broad, hands-on understanding of the marketing mix, including SEO, paid media, website optimization, content marketing, public relations, events, and partnerships.

• Strong commercial mindset, with experience managing lead generation targets, marketing budgets, and return-on-investment performance.

• Ability to move confidently between strategic planning and hands-on execution, taking responsibility for delivering measurable results.

• Proficiency in using AI tools to enhance marketing performance, optimize campaigns, streamline processes, and develop automated workflows.

• Curiosity about emerging AI and marketing technologies, with the ability to identify opportunities to improve efficiency, scale activity, and achieve stronger results.

• Excellent collaboration, communication, and stakeholder management skills, particularly when working with Sales and specialized marketing teams.

• Proactive and resourceful approach, with the confidence to make decisions, test new ideas, and adapt quickly in a changing environment.

• Willingness and ability to travel across North America for industry conferences, customer and partner meetings, and other marketing activities.

The following qualifications are considered an advantage:

• Experience in the medspa, medical aesthetics, beauty, wellness, or healthcare technology industries.

• Experience marketing to small and medium-sized business owners or multi-location operators.

• Previous agency experience, particularly managing multiple marketing channels or helping brands establish themselves in new markets.

• Existing knowledge of the North American medspa industry, including relevant publications, influencers, trade associations, and industry networks.

Benefits

• Fully employer-paid medical, dental, and life insurance.

• Accidental Death and Dismemberment (AD&D) coverage.

• Short-term disability insurance.

• Employee Assistance Program (EAP).

• Wellness benefits and perks.

• Access to an optional 401(k) retirement plan.

• Optional upgraded insurance coverage.

• Career development resources, including access to an in-house Learning and Development and Business Coach.

• Online learning resources, including LinkedIn Learning.

• Regular social events and opportunities to build relationships with colleagues.

• Employee Resource Groups, with opportunities to join or help lead clubs, societies, and communities.

• Fully remote working arrangement across the United States and Canada.

• Opportunity to take ownership of a growing market and make a meaningful contribution to business expansion.