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México
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Influencer Marketing based in Mexico.
We are looking for an experienced and commercially driven Head of Influencer Marketing to lead and scale paid creator partnerships within the gaming industry. In this senior, hands-on role, you will own the influencer marketing strategy, with a primary focus on YouTube long-form sponsorships and profitable creator collaborations. You will manage the full partnership lifecycle, from identifying creators and negotiating sponsorship agreements to monitoring campaign performance and driving long-term relationships. Working with an existing portfolio of 30–40 creators, you will help expand the network to more than 50 active partnerships while identifying new growth opportunities. You will also take ownership of sponsorship budgets, commercial decisions, and team development as the function scales. This is an opportunity to shape a growing influencer marketing operation in a fully remote environment with significant commercial responsibility.
Lead the influencer marketing function, taking direct ownership of creator partnerships, sponsorship investments, campaign profitability, and long-term commercial growth. You will initially remain closely involved in daily operations while gradually developing the team, processes, and infrastructure needed to manage an expanding creator portfolio.
Identify, research, source, and evaluate gaming YouTubers and other relevant content creators, prioritizing long-form YouTube sponsorship opportunities.
Manage paid creator partnerships across YouTube long-form, YouTube Shorts, TikTok, Instagram, and other relevant platforms, with approximately 90% of activities focused on long-form YouTube content.
Build, manage, and expand a portfolio of more than 50 active creator relationships, maintaining a consistent pipeline for outreach, negotiations, contracted content, follow-ups, payments, reporting, and renewals.
Develop long-term creator relationships through recurring sponsorship agreements covering multiple content releases over several months or years.
Personally negotiate sponsorship budgets, pricing, and commercial terms with creators, talent managers, and influencer agencies.
Determine appropriate partnership structures, including fixed-fee, CPM-based, hybrid, performance-linked, and multi-video agreements.
Evaluate creator opportunities based on expected views, audience demographics, conversion potential, contribution margins, seasonal demand, and overall campaign profitability.
Independently assess the commercial value of each partnership and determine appropriate investment levels based on expected returns.
Adapt sponsorship budgets and renegotiate agreements according to product releases, promotional periods, seasonal trends, and changing market conditions.
Consider product margins, game popularity, audience geography, seasonality, and historical campaign performance when making investment decisions.
Maintain accountability for sponsorship spending and profitability, evaluating commercial results rather than focusing exclusively on impressions, reach, or outreach activity.
Manage a substantial monthly sponsorship budget while maintaining clear visibility into spending, commitments, and campaign outcomes.
Prioritize multiple creator commitments and ensure consistent follow-through across negotiations, deliverables, payments, performance reporting, and renewals.
Identify opportunities to improve campaign performance, expand successful partnerships, and scale profitable creator collaborations.
Initially provide guidance and support to an existing team member while remaining directly involved in creator relationship management.
Gradually recruit, train, and manage additional operational support, including influencer marketing coordinators and account managers.
Develop scalable processes and team structures to support the expansion of the creator portfolio.
Progressively shift focus toward strategic growth, major negotiations, high-value partnerships, and overall commercial leadership.
Requirements:
We are looking for a highly experienced influencer marketing professional with substantial hands-on expertise in paid YouTube long-form sponsorships and direct commercial ownership. The ideal candidate combines strong negotiation skills, financial awareness, and a deep understanding of gaming audiences with the ability to independently manage a significant creator portfolio and deliver profitable partnerships.
Significant, directly relevant experience managing paid YouTube long-form sponsorships across multiple creators and campaigns. This must represent a substantial part of your previous experience rather than occasional exposure to a few integrations.
Proven commercial ownership, including personally setting or significantly influencing sponsorship pricing, negotiating partnership structures, and evaluating campaign profitability.
Experience independently managing a meaningful monthly sponsorship budget, with the ability to clearly explain the amount personally controlled rather than the overall budget managed by an agency or organization.
Strong negotiation experience across different deal structures, creator sizes, audience demographics, and products.
Demonstrated experience developing recurring sponsorship agreements and long-term creator partnerships rather than relying exclusively on one-off campaigns.
Practical understanding of how product margins, game popularity, audience geography, seasonality, and campaign results influence sponsorship pricing and investment decisions.
Experience managing a substantial portfolio of active creator relationships while balancing multiple commercial commitments and deadlines.
Working knowledge of short-form sponsorship content, including YouTube Shorts and repurposed TikTok and Instagram content, while maintaining long-form YouTube sponsorships as your primary area of expertise.
Strong understanding of gaming creators, YouTube audiences, and the broader gaming content ecosystem.
Excellent written English communication skills.
Strong organizational skills, attention to detail, and consistent follow-through.
Ability to work independently, make commercially sound decisions, and take full ownership of results.
Nice to have:
Established relationships with gaming YouTubers, talent managers, or creator agencies.
Experience directly managing 50–100+ active paid creator partnerships.
Previous experience recruiting, mentoring, or managing influencer marketing coordinators or account managers.
Experience negotiating bundled short-form placements, content reuse rights, and additional cross-platform promotional opportunities.
Background working with digital gaming products, niche e-commerce products, or seasonal performance-marketing categories.
Familiarity with influencer marketing CRM platforms, campaign performance reporting tools, and WordPress.
Benefits:
Monthly base salary ranging from $2,000 to $3,000 USD, depending on experience and qualifications.
Full-time, long-term employment opportunity.
100% remote working arrangement from eligible Latin American countries.
Monday-to-Friday core working schedule, with approximately 8 hours per day.
Preferred availability for approximately one additional hour per day on Saturdays and Sundays, with some overlap with Australian Eastern Time (GMT+10).
Occasional flexibility for short-notice coordination around major game releases and promotional periods.
Paid vacation leave after three months.
Potential performance-based bonuses.
Opportunity to progress into broader commercial leadership responsibilities.
Opportunity to build and lead a dedicated influencer marketing support team.
Significant ownership of sponsorship strategy, commercial decisions, and creator partnership growth.
