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Billund, Region Syddanmark, Danmark
Hybrid
Job Description
Just imagine shaping the design direction behind LEGO® branded products and experiences that reach new audiences around the world. Then make it real!
About the role
As our Billund-based Head of LEL Design, you'll lead the design direction for LEGO® branded licensed products and Extended Line products, ensuring quality across everything produced internally and through external partners. You'll translate consumer, franchise, retail, partner, and business needs into compelling creative direction while managing the end-to-end design portfolio in alignment with the LEGO development process. You'll also lead the LEL Design Team and contribute to the Licensing & Extended Line Leadership Team.
Required Qualifications
Delivered design leadership within consumer products, translating brand and audience needs into creative direction.
Built product or portfolio design strategies that support franchise, intellectual property, and audience growth.
Led design initiatives across multiple product categories with a clear view of category positioning and value.
Managed product design decisions aligned with established brand guidelines and governance frameworks.
Developed retail-focused product strategies across channels and markets.
Demonstrated advanced written and spoken English communication skills together with executive-level presentation capability.
Preferred Qualifications
Applied sustainability principles within product design or development environments.
Guided organisational, team, or process development initiatives that improved product quality outcomes.
What you'll build
Set the design direction for licensed products and Extended Line offerings.
Ensure quality across all LEL products and experiences.
Shape products that extend the reach of LEGO brands, franchises, and audiences.
Strengthen collaboration with internal stakeholders and external partners.
Lead a design team that delivers relevant products and experiences across markets, channels, and audiences.
If you've worked in a role where you translated brand strategy into successful product experiences while leading teams and portfolios, you'll feel at home here. What matters most is your ability to connect design excellence with business impact and audience relevance.
Life on the team
LEL Design is part of the LEGO Group's Global Licensing and Extended Line department. The team works across the LEGO ecosystem to amplify reach and engagement through high-quality branded products and experiences. You'll collaborate with internal teams and external partners while helping to build a culture of curiosity, focus, mentorship, and continuous development. It's a team that values thoughtful leadership, strong communication, and a genuine interest in creating products that resonate with audiences around the world.
What success looks like
Success means creating clear design direction that strengthens the LEGO ecosystem, raises product quality, and expands the relevance of licensed products and Extended Lines. You'll contribute as a member of the Licensing and Extended Line leadership team while helping shape future design excellence across the portfolio. Working closely with business leaders, designers, and external partners, you'll help deliver products and experiences that build lasting LEGO brand love.
• Subject to International Position Evaluation by Global Rewards
• Lead a team
• Strong leadership and strategic thinking skills
• Proven track record in managing complex projects and cross-functional teams
• Independently handling conflicts in negotiation
• Manage large projects or processes independently
• Work independently, recognized subject matter expert, able to lead others
• Tasks are independently identified and defined
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
