The opportunity
At ING Belgium's Communications, Brand & Marketing department, we are looking for an experienced Head of Marketing Communications to help build the most appealing and meaningfully different universal banking brand in Belgium.
At the CoE Communications, Brand & Marketing, we drive business growth through creativity. Our ambition is to be a trusted strategic partner to the business, delivering marketing that creates lasting value for customers, strengthens the ING brand and contributes to sustainable business growth.
As Head of Marketing Communications, you will lead a team of marketing communication experts and play a key role in connecting strategy, stakeholders and execution. You combine strong people leadership with a deep understanding of customers, marketing effectiveness and creative excellence.
You know how to translate business priorities into impactful marketing initiatives that are relevant for customers and effective for the business.
The team
As Head of Marketing Communications, you will join the Marketing team and report directly to the Head of Brand & Marketing.
You will lead a team of marketing communication experts responsible for developing and delivering integrated marketing campaigns and initiatives. Working closely with business stakeholders, brand, media, and external partners and agencies, you will ensure priorities are translated into clear plans, strong execution and measurable results.
Roles & responsibilities
- Lead, coach and develop a team of marketing communication experts, fostering a culture of ownership, collaboration and continuous improvement.
- Provide direction and oversight across the marketing portfolio, ensuring priorities, resources and initiatives are aligned with business objectives and brand strategy.
- Act as a trusted strategic partner, translating business priorities into impactful and customer-relevant marketing initiatives.
- Create clarity and alignment across a complex stakeholder landscape, balancing priorities and driving effective decision-making.
- Maintain an overarching view of marketing activities, ensuring strong governance, follow-up and delivery.
- Drive integrated marketing planning and execution across channels and customer touchpoints.
- Challenge and elevate the quality of marketing strategies, campaigns and creative output to maximise customer impact and business results.
- Collaborate closely with internal teams and external partners to continuously improve marketing effectiveness and customer relevance.
How to succeed
- Master’s or bachelor’s degree in marketing, communications, business, or a related field.
- Extensive experience in marketing roles, with a proven track record of building strong campaigns, delivering business results and leading high-performing teams.
- Demonstrated people management experience, including coaching, developing and inspiring teams to perform at their best.
- Passionate about understanding customers and what matters in their lives, with the ability to translate customer insights into relevant marketing, compelling campaigns and meaningful business impact.
- Strong belief in outside-in marketing, creating communications that start from customer realities rather than product features.
- Ability to combine brand building and commercial effectiveness, ensuring marketing delivers both long-term brand value and measurable business impact.
- A sharp eye for creative excellence, storytelling and customer relevance, with the ability to challenge teams, agencies and stakeholders to consistently raise the quality and effectiveness of marketing output.
- Experience operating successfully in complex, matrixed organisations with multiple stakeholders and competing priorities.
- Strong stakeholder management and influencing skills, with the ability to create alignment, navigate ambiguity and drive progress across diverse stakeholder groups.
- Ability to maintain a strategic overview while ensuring strong execution and delivery.
- Excellent communication and presentation skills.
- Fluent in Dutch, French and English.
- Affinity with the financial sector is a plus.
Rewards & benefits
A unique opportunity to join a team with a clear purpose and make a direct impact on one of Belgium's leading brands.
- A competitive salary package aligned with the experience and responsibilities required for the role.
- Personal growth and challenging work with extensive opportunities to realise your ambitions.
- An informal, dynamic and collaborative environment with talented colleagues.
- A progressive way of working where innovation, creativity and new ideas are encouraged.
