Head of Membership - Soho House Holloway

Scope of the Job

Job Purpose:    

The Head of Membership, Soho House Holloway is responsible for the development, acquisition, management and retention of members in Soho House Holloway. Working closely with the Regional Membership Director, through an extensive network across West Hollywood, and with a key ability to network, this role ensures that the membership Committee are of the highest standard and targets are always met with quality new members.

An active social individual in the city, this person will be able to develop key relationships at businesses or with individuals, attracting new members into the Houses by hosting lunches, dinners and other outreach activity and events to ensure Soho House is the leading members club.

The role requires a combination of strategic thinking, community engagement, and hands-on member management, with a minimum of two nights spent in-house each week attending or hosting key events to drive membership acquisition.

Main Responsibilities

1. Membership Acquisition & Development

• Own the full membership lifecycle: acquisition, onboarding, management, and retention of all members.
• Drive the quality of membership applications, ensuring that the House maintains a strong, vibrant, and diverse membership base aligned with the House Identity Plan.
• Personally review membership applications, leading the approval process in collaboration with the Membership Committee and Membership Directors.
• Create, host and attend events within the House (minimum two nights a week), fostering strong relationships with existing members and engaging prospective members to attract high-quality applications, plus monitoring member quality and profile in the House ensuring it best suits the House Identity.
• Understand and deliver the membership headcount (approvals and leavers) and revenue targets and ensure these are met or exceeded through active management and outreach efforts.

       2. Membership Retention & Member Experience

• Oversee the handling of member behaviour issues at the House, acting as a liaison between the member and Membership Behaviour Committee in case of any member disputes or behavioural concerns, ensuring proper documentation and resolution.
• Ensure personalised engagement with members who might be at risk of leaving, ensuring they feel valued and supported through regular touchpoints and interactions.
• Lead efforts to minimise churn, proactively identifying at-risk members in partnership with the MST team and addressing issues to ensure long-term retention.
• Build and deliver a range of member events at the House built off the strategy of the House Identity Plan, enhancing current local member satisfaction and attendance and attract high-quality applicants through members guests.

       3. Membership Committee Management

• Ensure the Membership Committee operates at the highest standard, regularly meeting with them in between meetings to ensure they feel valued and engaged. At Committee Meetings, ensure they propose new applicants, review recent applications, and take an active interest in strategic priorities for the House including feedback.
• Develop and implement innovative ideas to keep the Committee engaged, rewarded, and incentivised, ensuring they consistently contribute to the success of the House.
• Provide leadership and clear direction to ensure the Committee is aligned with the House’s goals and values.

       4.Local Outreach & Strategic Partnerships

• Create and execute a robust outreach program that positions Soho House as an integral part of the local community, ensuring representation at key external events and moments in the city.
• Build strategic relationships with local businesses, credible influencers, and cultural institutions to identify gaps in the membership and proactively pursue acquisition opportunities.
• Act as an ambassador for Soho House, cultivating strong relationships outside the House to enhance our reputation and expand the potential membership.

       5. Team Management & Collaboration

• Foster a collaborative, dynamic team culture in partnership with the GM/Ops team, plus Member Relations and the Events team, focused on delivering exceptional member experiences and meeting targets.

        6. Reporting & KPI Tracking

• Track membership data and KPIs, including application submission rates, retention rates, churn, and revenue generation. Understand these metrics so you can provide insights and recommendations for improvement.
• Maintain an active knowledge of industry trends, competitor offerings, and local market developments to inform membership strategy and decision-making.

Measures of Success:    

• Membership acquisition and retention rates, through high quality creative members
• High quality and high performing Committee at their House
• Close alignment with the GM on all membership activity
• Revenue generated from new and existing members
• Full attendance for new member introductions

Budget Responsibilities:  House membership targets including revenue

Reports to:        Regional Membership Director

Structure          Work in alignment with the General Manager and Member Relations. You may from time to time be required to work at other House locations that are not listed explicitly in this JD.

Key Contacts/ Stakeholders:     

Internal:            

Membership Director

Member Relations Managers

General Manager

Head of Events

Position Profile

Experience Required:   

• High level of personal contacts and networking skills in the creative disciplines local to the House
• A highly social, outgoing individual who values personal interactions
• Ability to convert contacts and connections into applications/sales
• Some management capability of a small team/individual
• Strong communication skills and ability to work across teams

Why work with us...

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to enhance your career.

• Health Care + 401K: Full time employees are eligible for full benefits; Medical, Dental & Vision as well as Retirement fund with a 2% match
• Paid Time Off: Full- Time Employees have sick day's + vacation days
• Career Development: Soho House can progress your career domestically or internationally as well as managerially or technically
• Soho Impact: Empowering the Soho House Community to make positive change, through mentoring, apprenticeship, local outreach and sustainability
• Learning & Development: An extensive range of internally and externally run courses are available for all employees.
• Cookhouse & House Tonic: Celebrating our passion for food and drink. Check out our monthly calendars and get involved in trips, training's and events. Available to all.
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
• Team Meal: Whilst on duty in our Houses & Restaurants you will be provided with a substantial meal free of charge.