Head of Mobile Acquisition

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Mobile Acquisition based in Netherlands.

As Head of Mobile Acquisition, you will lead and integrate three key teams into a unified, high-performing mobile growth engine. You will oversee in-app media buying, external acquisition partnerships, and mobile development, ensuring all functions work together to maximize user acquisition and business performance. Your primary focus will be scaling acquisition volumes across Europe, Canada, and the UK while maintaining sustainable growth and strong unit economics. You will develop data-driven strategies, optimize campaign performance, and ensure acquisition investments consistently meet profitability and payback targets. Working closely with cross-functional teams and senior leadership, you will drive operational efficiency through automation and scalable workflows. This is an exciting opportunity to take ownership of a significant growth function within a dynamic, international iGaming environment.

Accountabilities:

Lead mobile acquisition operations: Manage and align three specialized teams covering in-app media buying, external acquisition partnerships through AppsFlyer, and mobile application development.
Develop acquisition strategies: Define and execute comprehensive mobile user acquisition strategies aligned with business objectives and growth targets across Europe (Tier 1 and Tier 2 markets), Canada, and the UK.
Scale acquisition performance: Increase advertising investment and acquisition volumes while maintaining campaign efficiency, sustainable growth, and profitability.
Oversee in-app media buying: Lead the in-house media buying team, ensuring effective campaign execution, channel optimization, and continuous improvement across platforms such as Facebook, Google App Campaigns, in-app networks, and DSPs.
Manage acquisition partnerships: Oversee partner-driven iOS and APK traffic acquisition, strengthening collaboration and ensuring high-quality user acquisition through external partners.
Coordinate mobile development: Guide the mobile development team responsible for building and maintaining WebView applications, ensuring media buyers have the appropriate technical tools and infrastructure to launch and scale campaigns.
Monitor unit economics: Maintain strict control over acquisition costs, cohort performance, return on investment, and payback periods to ensure growth remains commercially sustainable.
Drive data-led decision-making: Use cohort analysis, performance metrics, and financial indicators to identify growth opportunities, evaluate campaign effectiveness, and optimize acquisition strategies.
Improve operational efficiency: Identify opportunities to automate repetitive tasks, streamline workflows, and introduce scalable processes across all three teams.
Establish performance objectives: Develop clear monthly and quarterly plans, define team KPIs, monitor progress, and ensure accountability for acquisition results.
Present strategic recommendations: Communicate performance outcomes, growth initiatives, and acquisition strategies to senior leadership, supporting recommendations with robust data and business insights.
Requirements:
iGaming industry experience: Proven hands-on experience in the gambling, betting, or online gaming industry is essential, with a strong understanding of mobile acquisition dynamics.
Leadership experience: At least 2 years of experience in a management position, such as Team Lead, Head of User Acquisition, or Head of Performance Marketing.
Media buying expertise: Demonstrated experience managing media buying teams and acquisition campaigns across channels such as Facebook, Google App Campaigns (UAC), in-app advertising networks, and DSPs.
Team management capabilities: Proven ability to lead, develop, and coordinate multiple teams, establish effective workflows, and create scalable operating structures.
Mobile acquisition knowledge: Strong understanding of mobile user acquisition strategies, including in-app traffic, partner-driven acquisition, iOS and APK campaigns, and mobile application ecosystems.
Analytical and financial skills: Excellent knowledge of cohort analysis, acquisition economics, customer lifetime value, acquisition costs, ROI, and payback calculations.
Strategic planning: Ability to develop and implement structured monthly and quarterly growth plans, translate business objectives into measurable targets, and adapt strategies based on performance.
Data-driven mindset: Strong analytical capabilities and confidence using performance data to identify opportunities, optimize campaigns, and support commercial decisions.
Presentation and communication skills: Experience presenting results, defending strategic decisions, and communicating performance insights convincingly to senior management.
Process optimization: Ability to identify operational bottlenecks, introduce automation, and build efficient processes that allow teams to focus on strategic growth activities.
Ownership and adaptability: Proactive leadership approach, strong decision-making skills, and the ability to thrive in a fast-paced, performance-oriented international environment.
Benefits:
Fully remote working arrangement with flexible working opportunities.
Competitive compensation package.
Children's allowance.
Mental health support services.
Sports and physical activity benefits.
Language courses and learning opportunities.
Automotive services support.
Veterinary services benefits.
Home office setup assistance.
Dental care services.
Books and stationery allowance.
Professional training and development compensation.
Massage and wellness benefits.
Access to a diverse international working environment.
Opportunities to take ownership of strategic growth initiatives and develop professionally within the iGaming industry.