Head of Revenue

Accountabilities

• Own company-wide revenue growth across demand generation, sales, direct and self-serve revenue, upsells, cross-sells, downsells, saves, referrals, and reactivation.

• Diagnose the revenue funnel to identify the highest-value constraint before recommending solutions or investments.

• Build quarterly revenue plans with quantified assumptions, targets, owners, timelines, and expected impact.

• Lead and coordinate revenue activities across sales, marketing, operations, support, finance, and technology teams.

• Lead the Sales Director while establishing clear accountability and operating rhythms across the broader revenue organization.

• Set, monitor, and improve leading and lagging KPIs across acquisition, sales, retention, and expansion revenue.

• Manage demand-generation economics, including qualified lead volume, cost per qualified request, CAC, ROI/ROAS, and channel-level efficiency.

• Improve sales performance across consultation volume, revenue per completed call, conversion rates, average order value, show rates, response speed, and forecasting accuracy.

• Optimize pricing, packaging, offers, promotions, and lifecycle monetization to increase customer value sustainably.

• Build and maintain reliable revenue operations covering attribution, dashboards, lead tracking, funnel measurement, forecasting, quality assurance, and experiment measurement.

• Establish a disciplined testing program across acquisition, landing pages, sales, follow-up, email, SMS, direct mail, offers, and expansion opportunities.

• Design experiments with clear hypotheses, controls, success metrics, guardrails, and decision rules.

• Improve paid and organic acquisition economics while maintaining sufficient qualified demand for the sales organization.

• Increase revenue per lead and revenue per customer through improvements in conversion, average order value, offers, upsells, cross-sells, and reactivation.

• Use AI and automation where they can improve speed, conversion, decision quality, or operating leverage.

• Develop accurate forecasting and executive reporting so commercial decisions are based on reliable data.

• Develop leaders, delegate effectively, and hold teams accountable for both results and execution quality.

• Prioritize resources across initiatives by assessing where additional budget, time, and team capacity can generate the greatest expected incremental value.

Requirements

• 7+ years of progressively senior experience in revenue, growth, commercial, sales, marketing, or related leadership roles.

• Demonstrated experience contributing directly to material revenue growth, ideally with clear baselines, outcomes, time periods, and measurable contributions.

• Experience owning multiple parts of the revenue system, ideally spanning demand generation and sales, lifecycle or expansion revenue, and/or revenue operations.

• Strong quantitative and analytical capabilities, with the ability to connect funnel performance to incremental revenue, cash generation, CAC, and contribution economics.

• Experience managing leaders and teams, with a focus on building scalable systems rather than relying on individual execution or personal heroics.

• Strong understanding of experimentation, including hypothesis development, controls, success metrics, guardrails, and interpretation of results.

• Ability to distinguish correlation from causation and adjust strategies when data challenges initial assumptions.

• Strong prioritization skills and the ability to make clear trade-offs about which initiatives should be pursued, delayed, or discontinued.

• Excellent forecasting discipline, attention to detail, and ability to establish consistent operating cadences.

• Experience with revenue analytics, attribution, funnel measurement, reporting, and performance management.

• Comfortable using AI and automation tools to improve commercial processes, decision-making, and operational efficiency.

• Strong cross-functional communication and collaboration skills, with the ability to work effectively across departments without creating unnecessary bureaucracy.

• Comfortable operating in a remote, fast-moving, data-driven, and high-accountability environment.

Benefits

• Fully remote working opportunity.

• Competitive base compensation.

• Significant performance-based bonus tied to cash growth, qualified demand generation, strategic execution, and progress against long-term revenue objectives.

• Executive-level ownership of the full revenue system across acquisition, sales, lifecycle revenue, expansion, and revenue operations.

• Direct collaboration with senior executive leadership.

• Opportunity to shape revenue strategy and influence company-wide commercial priorities.

• High level of autonomy and responsibility in a data-driven, results-oriented environment.

• Opportunity to lead and develop revenue leaders and cross-functional teams.

• Ability to implement new systems, experiments, AI solutions, and automation that improve commercial performance.

• Broad exposure to acquisition, sales, pricing, monetization, forecasting, experimentation, and revenue operations.