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Greater London, England, United Kingdom
Hybrid
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Great brands are built by those who can see around corners — and by those who ensure the business never misses a step. This role is the former.
Working in close partnership with the Global Client Lead, the Director sets the long-term vision and strategic ambition, empowering teams to bring that vision to life brilliantly, every single day.
Location: London, with some potential for travel
Reports to: Global Client Lead
The Global Director of Strategy and Planning will be the strategic architect and visionary leader behind a fast-growing global brand.
This individual will define, articulate, and champion the brand’s strategic vision — helping the brand achieve its ambitious growth objectives while, more importantly, defining what comes next.
The role requires translating complex insights and business objectives into clear, inspiring narratives that drive creativity, consistency, and performance.
Acting as both a strategic leader and a trusted client partner, you will oversee the future of the global brand strategy. You will ensure that every initiative is rooted in insight, guided by purpose, and measured by impact.
You will constantly look to drive the brand forwards, challenging the status quo through informed insights and ideas.
Able to define and inspire long-term brand direction and purpose.
Brings together diverse markets, disciplines, and perspectives under one coherent brand strategy.
Builds trusted relationships across teams, geographies, and organisations.
Constantly seeks new and better ways to deliver strategic and creative excellence.
Develops talent and fosters a culture of curiosity, creativity, and continuous improvement
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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