Head of TikTok Shop

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of TikTok Shop based in United Kingdom.

Take the lead in developing and scaling TikTok Shop strategies for leading direct-to-consumer and B2C brands across the DACH region. In this strategic role, you will oversee TikTok Shop operations, drive commercial performance, and identify opportunities to accelerate growth through social commerce. Working closely with company founders, you will help shape strategic priorities and translate business objectives into measurable results. You will leverage performance data, emerging social media trends, and creative best practices to continuously improve campaigns and content assets. You will also benefit from access to advanced creative training designed to help you identify and develop top-performing content strategies. This fully remote opportunity is ideal for an ambitious, results-driven professional who thrives in a fast-paced environment and is ready to make a significant impact on the growth of major consumer brands.

Accountabilities

TikTok Shop Strategy and Leadership: Take ownership of TikTok Shop operations and lead the strategic development of social commerce initiatives for major brands across Germany, Austria, and Switzerland (DACH).
Business Growth: Identify and implement opportunities to increase sales, improve conversion rates, and strengthen brand performance on TikTok Shop.
Founder Collaboration: Work closely with company founders to define strategic priorities, align commercial objectives, and drive the successful execution of growth initiatives.
Performance Analysis: Monitor and analyse key performance indicators (KPIs) to evaluate results, identify trends, and make data-driven decisions that improve overall performance.
Creative Optimisation: Assess content assets and creative approaches to identify top-performing formats, improve engagement, and maximise commercial impact.
Trend Identification: Stay ahead of emerging TikTok trends, creator strategies, and social commerce developments to maintain a competitive advantage for the brands you manage.
Continuous Improvement: Develop and implement scalable processes, test new approaches, and refine TikTok Shop strategies to support sustainable growth.
Creative Excellence: Apply insights from advanced creative training to strengthen content performance, improve campaign effectiveness, and consistently pursue high-impact results.
Requirements
Relevant Experience: Demonstrable experience in e-commerce, influencer marketing, social media, social commerce, or a related field, with a strong understanding of digital growth strategies.
TikTok and Social Media Expertise: A solid understanding of TikTok trends, creator ecosystems, audience behaviour, and the characteristics that make content perform successfully.
Commercial and Analytical Skills: The ability to interpret performance metrics, identify growth opportunities, and translate data into practical optimisation strategies.
Strategic Thinking: Strong business judgement and the ability to develop, implement, and continuously refine strategies that support measurable commercial outcomes.
Communication and Relationship Management: Excellent communication skills, a natural ability to understand and work with people, and the confidence to collaborate closely with founders and other stakeholders.
Creative Judgement: A strong instinct for identifying high-performing content, understanding audience preferences, and recognising opportunities to improve creative assets.
Ownership and Drive: A proactive, ambitious, and results-oriented mindset, with a willingness to take initiative, assume responsibility, and go the extra mile to achieve business goals.
Availability and Commitment: The ability to dedicate the necessary time and energy to a demanding, growth-focused role while maintaining consistent execution and accountability.
Remote Working Skills: The ability to work independently, manage competing priorities, and communicate effectively in a remote environment.
Benefits
Competitive Salary: Earn between €5,000 and €10,000 per month, depending on experience and suitability for the role.
Permanent Employment: Benefit from a long-term employment opportunity with the potential to grow alongside an expanding business.
Fully Remote Work: Work from anywhere in the world.
Flexible Working Hours: Enjoy flexibility in organising your schedule while maintaining a strong focus on performance and business outcomes.
Professional Development: Access high-level creative training valued at over €100,000, designed to strengthen your ability to develop and optimise top-performing content.
Performance-Based Incentives: Opportunity to participate in success-sharing arrangements linked to business performance.
Strategic Ownership: Take meaningful responsibility for TikTok Shop strategy and contribute directly to the growth of established consumer brands.
Close Leadership Collaboration: Work directly with founders, gaining exposure to strategic decision-making and business development.
Career Growth: Develop your expertise in social commerce, performance marketing, and digital brand growth in a dynamic environment.