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Clearwater, Florida, United States
Onsite
Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives!
Area Sales Director – Home Health
Sales Leadership | Market Growth | Referral Development
Who We Are
At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members.
Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment.
What You’ll Do
As an Area Sales Director – Home Health, you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory.
You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, ensuring strong territory execution, meaningful referral partnerships, and consistent achievement of growth goals. Working closely with branch and operational leadership, you’ll help expand VitalCaring’s presence in the communities we serve and connect more patients with high-quality care in the place they call home.
Sales Leadership & Team Development
Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral, census, and growth goals
Recruit, interview, onboard, train, and retain high-performing sales professionals
Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback
Develop individualized sales strategies and performance plans based on territory opportunity and business needs
Create a culture of accountability, collaboration, urgency, and consistent execution
Monitor sales performance and activity to ensure appropriate focus on high-value accounts, referral opportunities, and market priorities
Develop and monitor performance improvement plans when necessary
Market Strategy & Growth
Develop and execute strategic sales and marketing plans designed to drive sustainable home health growth across the assigned territory
Evaluate referral trends, market dynamics, competitive activity, and opportunities for expansion
Identify underdeveloped accounts and untapped referral opportunities and create strategies to increase market penetration
Drive consistent referral and revenue growth through effective territory management, account development, and new business generation
Partner with sales team members to build strategic territory plans with clear targets, priorities, and measurable outcomes
Use sales data and market intelligence to identify barriers to growth and develop solutions to address them
Communicate regularly with regional sales leadership regarding market performance, opportunities, competitive activity, and growth strategies
Referral Partnerships & Business Development
Build and strengthen relationships with physicians, hospitals, health systems, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare partners
Develop new referral relationships while expanding opportunities within existing accounts
Partner with physicians, discharge planners, case managers, social workers, and other healthcare professionals to support seamless transitions to home
Educate referral partners on VitalCaring’s home health services, capabilities, patient eligibility, and the value of skilled care in the home
Identify opportunities to strengthen VitalCaring’s position as a trusted post-acute care partner within the market
Represent VitalCaring through strategic networking, educational programs, community events, and relationship-building activities
Operational Partnership & Patient Access
Partner closely with branch and operational leadership to align growth strategies with clinical capacity, patient needs, and organizational goals
Collaborate with operations to support timely, seamless transitions from referral to start of care
Maintain awareness of referral trends, conversion opportunities, census performance, and market needs
Help identify and resolve barriers that may impact referral conversion or patient access to home health services
Maintain accurate and timely sales and referral activity within company systems and technology platforms
Prepare, review, and communicate sales-related reporting and commission information as required
Compliance & Market Education
Ensure all sales and referral activities are conducted in accordance with applicable laws, regulations, and company policies, including Stark Law and Anti-Kickback requirements
Maintain a strong understanding of Medicare home health eligibility, referral requirements, and applicable regulations
Educate sales team members and referral partners regarding home health services, Medicare guidelines, patient eligibility, and referral processes
Reinforce ethical, compliant, and patient-centered business development practices throughout the sales organization
Participate in required training, education, and professional development activities
What Sets You Apart
A proven ability to lead, coach, and inspire high-performing healthcare sales teams
A demonstrated track record of achieving or exceeding referral, census, revenue, and growth goals
Strong knowledge of the home health and post-acute healthcare landscape
The ability to build influential relationships with physicians, hospitals, case managers, discharge planners, and other referral partners
Strategic thinking paired with a strong bias for execution and results
Strong business acumen and an understanding of territory management, market development, and referral dynamics
The ability to analyze performance, identify growth opportunities, and translate insights into action
A collaborative leadership style and the ability to build strong partnerships between sales and operations
A passion for developing people, growing markets, and helping more patients receive exceptional care at home
A leadership approach aligned with our core values: trustworthy, capable, compassionate, proactive, and called
Requirements
Bachelor’s degree preferred; college degree, equivalent relevant experience, or applicable professional licensure required
Minimum of one (1) year of healthcare or home health sales experience
Benefits
Health & Wellness
Medical, Dental, and Vision coverage
Pharmacy benefits
Virtual care and mental health support
Flexible Spending Accounts (FSA) and Health Savings Account (HSA)
Supplemental health and life insurance
Financial & Protection
401(k) with company match
Employee referral program
Prepaid legal services
Identity theft protection
Work-Life Balance & Perks
Generous paid time off
Pet insurance
Tuition and continuing education reimbursement
All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.
