HVCWC Taste NY Marketing & Operations Coordinator - Central Valley, NY

The Cornell Cooperative Extension Sullivan County Hudson Valley Catskills Welcome Center (HVCWC) & Taste NY Marketing & Operations Coordinator provides marketing, clerical and administrative support for the Hudson Valley Catskills Welcome Center and Taste NY market at the Woodbury Common Premium Outlets in Central Valley, New York, shoptasteny.com, and related pop-up markets, using moderate initiative and discretion in performing moderately complex tasks to support the NYS Department of Agriculture & Markets funded project, its program staff, visitors, and the Market Manager.
The position encompasses a variety of responsibilities, ranging from administrative tasks to technical support and operational management including: providing technical, clerical, facilities, and administrative support to supervisor and program staff, completing market sales and facilities maintenance, processing vendor information including inventory management and purchasing, operating/managing IT and Point of Sale systems and maintaining safe and POS cash controls, implementing strategic social media marketing, writing and editing copy, preparing various educational materials, coordinating events, both catered and non-catered, managing routine tasks transporting inventory from the warehouse to market sites, delivering excellent customer service, arranging, organizing, and supporting facilities access for landlords, vendors, staff, and visitors.
Providing general customer service and reception to the Welcome Center, and a general understanding of Taste NY products and regional agritourism resources are central to the role. They are responsible for assisting with the guidance of public informal education, product merchandising, business processes, and results for the Taste NY project. The Marketing & Operations Coordinator plays a key role in providing informal education about NYS farmers and producers, excellent customer service, generating sales, minimizing losses, and maintaining the store's visual appeal and cleanliness.

This is a part-time, 30 hours per week, benefits eligible position.

    

Required Qualifications:

• Associate’s Degree or Equivalent Education. GED/High School Diploma plus 1-year transferrable program/functional experience may substitute.
• Experience relevant to the role of the position
• Must be able to drive personal or Association vehicle for pick-up and delivery of product from the warehouse to the Woodbury Commons Market (hand-cart or dolly may be used for transportation purposes – no heavy equipment use required).
• Proficiency in Windows-based software, including Microsoft Office Suite (Outlook, Word, PowerPoint, Publisher, and Excel).
• Experience using social media platforms, particularly Facebook, Instagram, and YouTube.
• Ability to prioritize and organize work responsibilities in collaboration with the immediate Supervisor.
• Demonstrated integrity, sound professional judgment, and the ability to handle confidential and sensitive information.
• Ability to follow oral and written instructions and take responsibility with general guidelines and direction.
• Effective participation in professional team efforts.
• Ability and willingness to work with diverse audiences while maintaining cultural sensitivity.
• Ability to effectively manage an informal, education-based retail environment, ensuring positive public educational and customer service experiences.
• Strong communication skills, including clear and tactful verbal, written, and electronic communication in English.
• Regular travel requirements associated with the position. A valid NYS driver's license and acceptable driving record for agency insurance coverage are required.
• Acceptable background check results.
• Flexibility to work varied hours based on the Market schedule, including early mornings, nights, weekends, and holidays.
• Ability to work in a retail setting, including maneuvering around the sales floor, stockroom, off-site storage, and office, operating point of sale register, office computer, and other equipment.
• Ability to frequently lift, move, and transport 20-50 pounds of Market products, supplies, and equipment with or without reasonable accommodation.
• Ability to organize, manage, and prioritize multiple tasks, deadlines, requirements, and priorities to complete work in a timely manner and meet established deadlines.

 

Preferred Qualifications:

• Experience working effectively in collective team efforts.
• Ability to identify and utilize local community resources.
• Proficiency or basic experience using Adobe Creative Cloud and Canva.
• Experience in marketing local agricultural products, retail food sales, and promoting agri-tourism.
• Knowledge of basic marketing strategies, advertising, and product distribution.
• Experience in purchasing, storing (inventory), and marketing local agriculture and/or retail food products.
• Experience in local food display, merchandising, sales, and promoting agri-tourism.
• Experience working directly with farmers and artisanal manufacturers.
• Familiarity with basic financial records of sales and marketing trends.
• Demonstrated problem-solving abilities.
• Ability to manage inventory, collect recommendations, and identify top-selling products.
• Proficiency in utilizing market and communication apps, QR codes, and other retail-related technologies.

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Administrative Responsibilities:

Direction – 10%

• Participate actively in administrative and program team discussions, providing administrative knowledge-based input into the development of policies and procedures including but not limited to the use of technology, data and POS systems and evaluation systems.
• Contribute actively to administrative portions of planning, evaluation protocols for the project, organizing systems for newly emerging program strategies and revisions of existing program, specifically relative to the use of the administrative systems to collect, track and report data.
• Anticipate and plan for delegated and assigned administrative functions in marketing, mass and social media marketing efforts.
• In collaboration with supervisor and program staff, draft annual and monthly social media marketing plans following the established annual marketing priorities and supplementing content based on an assessment of historical marketing and sales data, current marketing and sales trends, and curate aligned content and disseminate through approved channels.
• Collaborate with supervisor to plan the administration of the Hudson Valley | Catskills and Taste NY Market at Woodbury Common Premium Outlets and regional pop-up markets.
• Assist in planning program activations and establishing relationships with new partners to develop effective strategies for program goals and initiatives.
• Contribute to the development of brand awareness for Taste NY and related projects.
• Assist in the development processes and procedures for successful project implementation.
• Recommend staff development training.
• Plan the delivery of educational programs for producers and consumers through various methods.

Management – 15%

• Assist with internal cash controls, including counting/balancing safe and register, bank deposits, issuing/reconciling receipts.
• Review, assess, and verify the completeness, accuracy and timeliness of all sales data and payments received.
• Assist with product selection, procurement, ordering, receiving, inventory management.
• Identify operational problems, issues, concerns, and possible solutions and collaborate with Supervisor to take appropriate corrective action.
• With moderate initiative and discretion, guide the delegated and assigned administrative functions in marketing, mass and social media marketing efforts.
• Ensure the security and confidentiality of enrollment, registration, and payment data.
• Identify operational problems, issues, concerns, and possible solutions, collaborating with the Supervisor to take appropriate corrective action.

Coordination/Operation – 70%

• Answer all general inquiries and correspondence in a timely manner from general email account, phone, voicemail, social media direct messages and comments, website, and mail using generic (pre-determined) responses or forward to appropriate staff for follow up.
• Connect producers with relevant resources in response to inquiries for market participation.
• Maintain displays at the Taste NY Market in Central Valley and at pop up markets so they are ready and accessible for program participants.
• May represent the Association at community events such as promotions, fairs, etc.
• Assist Assistant Manager with product ordering, receiving, and inventory management.
• Merchandise and store products in consultation with Manager
• Update participant promotional materials for all programs as needed based on Supervisor direction and prepared program materials.
• Assist program leadership to maintain trust-based working relationships with racially and culturally diverse participants, partners, community organizations and other key stakeholders in order to gain support for administrative work and communications with the community.
• Produce (develop, edit, format, and publish) word processing documents including but not limited to letters, newspaper/radio releases, and reports.
• Assist with the preparation, distribution, proofreading and mailing of marketing materials.
• Create and maintain organized and up-to-date files and database(s) for program and related administrative areas.
• Effectively utilize software programs to perform routine data collection utilizing worksheets and databases for data entry and report generation.
• Process and maintain vendor information.
• Maintain up-to-date inventory of all facilities, Taste NY market, and office supplies.
• Operate/maintain basic office equipment including Point of Sale, copiers, computers, calculators, postage meters; and other office equipment deemed as necessary. Trouble-shoot problems and coordinate more complete repairs.
• Coordinate and maintain scheduling of Welcome Center and Taste NY events. Review the calendar daily.
• Coordinate refreshments, room set-up, and clean-up for meetings and events.
• Assist in operational communications with NYS Department of Ag and Markets, Empire State Development (ESD), Simon Properties, and 3rd party contractors according to established procedures.
• Provide administrative support to Marketing Function, as needed.
• Coordinate effective marketing strategies to promote programming efforts through various channels such as print media, news media, social media, and multimedia.
• Coordinate with external vendors for pop-up markets.
• Organize and coordinate implementation efforts, planning, and activities related to Welcome Center programming, both interior and exterior spaces.
• Collect evaluation and program needs assessment data from program participants, following existing evaluation guidelines.
• Coordinate with staff to maintain inventory and collaborate with partners to track sales and procure products based on season, geography, and sales trends.
• Interface with vendors to collect data for contract reporting requirements and program assessment.
• Regularly lift, move, and transport products, supplies, and equipment to/from storage, pop-up events, or other locations as needed.
• Coordinate inventory; monthly shrink records and physical inventory.
• Assist in cash and off-site errands.
• Support supervisor to ensure the timely delivery of inventory invoices and purchase orders in preparation for accounting department.
• Submit expense reports in a timely fashion for monthly reimbursement.
• Provide routine clerical and retail market service, acting in the capacity of cashier, stock clerk, utility clerk.

Professional Improvement – 5%

• In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes and Association priorities.
• Collaborate in activities that are in general support of Cornell Cooperative Extension and perform other duties as assigned.

Health and Safety – Applied to all duties and functions

• Support the Association to maintain a safe working environment.
• Be familiar with and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.
• Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.

EEO/EPO and Policy – Applied to all duties and functions

• Maintain professional and respectful interactions with clientele, staff, volunteers and the public.
• Assist the Cornell Cooperative Extension system in reaching out to various audiences.
• Aware of, and adheres to, established Cornell Cooperative Extension Association of Sullivan County policies, procedures and Cornell Cooperative Extension Skills for Success.
• Contribute to the overall success of the organization by performing all assigned duties in a professional, timely and accurate manner.

This is a part time, 30 hours per week, benefits eligible, non-exempt position. Compensation paid at the rate of $23.39 per hour. 

Excellent benefits, based on eligibility, including:

 

• Vacation, Sick and Personal time
• Paid Holidays
• NYS Health Insurance Program (including Dental Insurance)
• NYS Retirement
• Long-term Disability Insurance
• Voluntary Tax Deferred Annuity
• Voluntary Flexible Spending Accounts
• Voluntary Term Life Insurance
• Voluntary Personal Accidental Insurance
• Voluntary Legal Plan Insurance
• Voluntary Long Term Care Insurance
• Voluntary Auto and Homeowner’s Insurance
• Voluntary Pet Insurance
• Voluntary New York’s College Savings Program

 

Please be sure to read the Notice to Applicants found on the Jobs with CCE page:

https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs

  

How To Apply:  Applicants (including current employees of other Cornell Cooperative Extension Associations) must apply online through the APPLY button in this job posting. Current employees of Cornell Cooperative Extension Sullivan County are considered internal applicants and must apply online through their Workday account which may be accessed here: http://workday.cornell.edu/.  For details on how to apply, visit: https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs/apply

 

All applicants are requested to submit a cover letter, resume and indicate three individuals who may be contacted as a reference.  Please consider indicating in your application all information you feel would be helpful for selection committee members to know.   Once the application is submitted you will NOT be able to change your submission or add attachments. Be sure that you have followed all directions and requirements listed in the job posting. 

 

All applications must be received on-line by November 23, 2026. Position closing dates may change based on Association needs.

 

No relocation or VISA Sponsorship available.

 

The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. For additional questions or if you require an accommodation so you may participate in the selection process you are encouraged to contact Leah Cadwallader, Regional Human Resources Manager, e-mail LC267@cornell.edu or (845) 340-3990x314.

  

Job Title:

Association Operations Coordinator I

Level:

005

Pay Rate Type:

Hourly

Company:

Contract College

Contact Name:

Leah Cadwallader

Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.

Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.