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Canada
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Image Ad Designer based in Canada.
Join a creative environment focused on producing high-performing advertising visuals for e-commerce brands across a variety of industries.
As an Image Ad Designer, you will create compelling static advertisements for Meta platforms, combining strong visual storytelling with direct-response marketing principles.
Your work will go beyond aesthetics, turning customer insights, purchasing motivations, and creative concepts into visuals designed to capture attention and drive conversions.
You will collaborate closely with copywriters and creative strategists while having the freedom to bring your own ideas and design perspectives to the table.
From product-focused visuals to UGC-style ads, carousels, and creative variations, you will contribute to a diverse range of campaigns.
This fully remote opportunity offers creative ownership, fast execution, and the chance to see your designs tested in real advertising campaigns.
As an Image Ad Designer, you will develop and optimize visual advertising concepts that help e-commerce brands stand out and achieve measurable results. Your responsibilities will include:
Designing engaging, conversion-focused static advertisements for Meta platforms, including Instagram and Facebook.
Researching target audiences and understanding their motivations, preferences, and purchasing triggers.
Translating marketing angles, psychological insights, hooks, and campaign briefs into effective visual concepts.
Creating a variety of advertising formats, including product-focused ads, UGC-style static creatives, before-and-after concepts, collages, and carousels.
Collaborating with copywriters and creative strategists to transform campaign ideas into high-performing visual assets.
Developing new variations of successful advertisements by testing different layouts, hooks, imagery, and design approaches.
Using campaign performance feedback to refine existing creatives and improve their effectiveness.
Monitoring emerging design and advertising trends and incorporating relevant ideas into e-commerce campaigns.
Requirements
The ideal candidate is a creative and commercially minded designer who understands how to combine visual quality with direct-response marketing. You should be comfortable working independently, experimenting with new concepts, and collaborating with a dynamic team. Key qualifications include:
Previous experience designing static advertisements, ideally for Meta Ads, e-commerce brands, or creative agencies.
A strong portfolio demonstrating the ability to create engaging, visually compelling advertising creatives.
Solid understanding of direct-response design and the role visual communication plays in generating sales and conversions.
Proficiency in design tools such as Adobe Photoshop, Figma, Adobe InDesign, or equivalent software.
Strong knowledge of layout, typography, composition, and visual storytelling.
Ability to create clear, attention-grabbing messages and translate marketing hooks into effective designs.
Creativity and willingness to experiment with unconventional concepts, fresh perspectives, and different design approaches.
Strong organizational skills, reliability, initiative, and the ability to manage tasks independently.
A proactive mindset and genuine interest in continuously improving your creative skills.
Collaborative attitude, clear communication, and a positive approach to teamwork.
Additional experience that would be an advantage:
Familiarity with AI-powered image-generation tools and the ability to use AI to develop creative concepts more efficiently.
Experience working across different e-commerce industries, including beauty, lifestyle, and consumer products.
Benefits
Fully remote working arrangement with flexibility in how you organize your work.
Flexible engagement options, including freelance or mini-job arrangements.
Attractive compensation based on the quality and scope of your work.
Significant creative freedom without unnecessarily restrictive design guidelines.
Direct impact, with your designs launched in live advertising campaigns and evaluated through real performance data.
Exposure to a diverse portfolio of e-commerce brands and creative projects.
Fast decision-making and implementation, allowing promising ideas to be tested quickly.
Close collaboration within a small, flexible, and supportive team.
Opportunity to contribute to innovative advertising campaigns across the DACH e-commerce market.
Contract details: 12-month engagement, approximately 15 hours per week, with an expected start as soon as possible.