In-App Media Buyer

Accountabilities

In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.
Paid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.
Budget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.
Campaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.
Creative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.
A/B Testing and Experimentation: Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.
Revenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.
Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.
Cross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.
Requirements
Relevant Experience: At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry.
Recent Platform Expertise: Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms: Unity Ads, Kayzen, or Moloco.
Budget Management: Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs.
In-App Advertising Knowledge: Strong understanding of in-app user acquisition, WebView applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical.
Analytical Skills: Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results.
Performance Optimization: Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data.
Creative Thinking: Ability to develop non-standard creative and offer combinations in collaboration with designers, with an understanding of how advertising concepts can influence user engagement and player quality.
Testing Methodologies: Practical experience designing, running, and interpreting A/B tests to validate hypotheses and improve advertising performance.
Revenue-Focused Mindset: Understanding of ROAS optimization and the importance of evaluating both initial deposits and subsequent revenue when assessing campaign effectiveness.
Data-Driven Decision-Making: Familiarity with analytics tools and cohort analysis, with the ability to translate findings into actionable campaign improvements.
Collaboration and Initiative: A proactive, results-oriented approach, strong communication skills, and the ability to work effectively with creative, technical, and analytical teams in a dynamic international environment.
Benefits
Fully Remote Work: Work remotely from a location that suits you, with the original role listed across Europe.
Dedicated Advertising Infrastructure: Access to advertising accounts and technical integration support to facilitate campaign execution and optimization.
App Development Resources: Work with both internally developed and rented applications, providing flexibility for campaign testing and growth.
In-House Creative Support: Collaborate with a dedicated creative department to develop, test, and refine advertising concepts.
Advanced Analytics: Benefit from performance tracking that covers initial and subsequent deposits, alongside cohort analysis to support long-term revenue optimization.
Flexible Benefits Program: Access a benefits cafeteria offering a variety of options tailored to personal and professional needs, including:
Children's allowance.
Mental health support.
Sports and fitness activities.
Language courses.
Automotive services.
Veterinary services.
Home office setup assistance.
Dental services.
Books and stationery.
Training and professional development compensation.
Massage services.
International Environment: Join a global team operating across multiple markets, with opportunities to contribute to ambitious projects in a competitive, technology-driven industry.
Employment Type: Full-time position.