Influence Executive - Corporate B2B Clients

Influence Executive - B2B Corporate Clients

Department: PR & Influence

Location: London 

Contract type: Permanent

Full Time/Part time: Full Time 

Working Pattern: Hybrid 3:2

Reporting into: Influence Director / Influence Business Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role:

As an Influence Executive, you will play a crucial role in the successful delivery of our influencer marketing campaigns. This is a foundational role where you will learn the end-to-end process of campaign execution, from initial creator research to final reporting. You will work in a fast-paced, collaborative environment, supporting senior team members and developing the organisational and communication skills essential for a successful career in influence.

A key part of your success will be your ability to manage your tasks effectively, recognise when to seek guidance, and communicate clearly with your line manager. We are looking for a self-motivated and ambitious individual with a positive "can-do" attitude, a keen interest in social media, and a genuine desire to grow and learn.

Key Responsibilities:

• Support the day-to-day management of influencer campaigns, from creator identification and vetting to content review and reporting, ensuring you seek guidance from your line manager when unsure of a process.
• Assist the campaigns team with strategic creator research, sourcing, and outreach, ensuring recommendations are relevant and diverse.
• Build and nurture positive relationships with creators and talent management agencies.
• Maintain clear and consistent communication with your line manager, providing regular updates on campaign progress and flagging any potential issues or delays early.
• Oversee and manage campaign administration using our internal platforms (e.g., Waves, Monday.com), including brief uploads, content organisation, and tracking creator payments.
• Review creator content to ensure it meets campaign briefing requirements and brand expectations.
• Assist in compiling data and insights for end-of-campaign reports, helping to demonstrate campaign value and key learnings.
• Actively participate in team meetings and training sessions, sharing insights and demonstrating a receptiveness to feedback to support your personal and professional development.
• Contribute to the successful execution of influencer activations at hospitality and larger events, providing logistical support and on-site assistance as required, ensuring alignment with overall campaign objectives.
• Actively collaborate with organic social and media teams to ensure seamless integration of influencer campaigns with broader social media strategies and media plans, facilitating shared learnings and consistent messaging.
  
  

Skills for Your Growth to Account Manager / IM:

To support your progression, you will be expected to develop capabilities in the following areas:

• Develop Project Ownership: Gradually take the lead on smaller campaign components, managing timelines and deliverables with decreasing supervision to build towards full campaign ownership.
• Build Client-Facing Confidence: Move from an internal support role to actively participating in client meetings, eventually leading updates on your specific areas of work.
• Enhance Strategic Thinking: Go beyond executing briefs to proactively contributing creative ideas and strategic recommendations for creators and content.
• Develop Proactive Problem-Solving: Transition from identifying issues for your manager to proposing thoughtful solutions for day-to-day campaign challenges.
• Demonstrate Early Leadership: Act as a 'buddy' for new starters and interns, sharing your knowledge and demonstrating the ability to guide and support others.
  
  

What You Will Need:

• Platform knowledge and expertise in Linkedin and YouTube (with new platforms like Substack a bonus)
• Skilled at cultivating relationships with subject matter experts, business leaders and executives
• A genuine passion for influencer marketing and the creator economy, with a strong familiarity with platforms such as TikTok, Instagram, and Pinterest.
• A proactive and accountable approach, taking ownership of your tasks while understanding the importance of escalating issues to senior team members.
• Excellent organisational skills with the ability to manage your time effectively, meet deadlines, and recognise when to ask for help to prioritise tasks.
• A strong willingness to learn and a demonstrable receptiveness to constructive feedback.
• The ability to build strong rapport and productive relationships both internally and externally.
• A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others.
• High energy and the ability to multitask, with excellent attention to detail.
• The ability to remain calm and optimistic under pressure.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance