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Los Angeles, California, United States
Hybrid
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms — balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.
We're looking for a chronically online Influencer Coordinator to support the Influencer Marketing Manager in building a breakthrough creator and talent strategy. If you’re chronically online, follow reality TV drama like a sport, know the next “it” girls before they hit mainstream, and get Virgo-level obsessed about organizing spreadsheets and data, this is the role for you.
You'll help shape talent and creator-led campaigns from the first brainstorm through the post-mortem — writing briefs, sourcing and vetting talent, coordinating comms and logistics, supporting shoots, planning events and gifting, and pulling and analyzing the metrics to inform future partnerships.
Shape campaign strategy, briefs, and campaign execution
Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager
Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction
Research cultural trends, platform formats, and competitor activity to inform brief strategy
Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches
Provide general administrative assistance to ensure campaign workflows remain on track
Source & vet talent
Identify and shortlist creators aligned to campaign goals, target audience, and brand fit
Pull and analyze audience metrics to inform talent selection
Build and maintain long-term relationships with creators, talent managers, and agencies
Maintain an organized database of vetted creators and past partnership history
Flag brand safety or reputational risks when vetting creators
Spot and pitch reactive or trend-based creator moments as they pop up
Support creator communications & operations
Track day-to-day comms with creators, talent managers, and agents
Track deliverables, timelines, and approvals across multiple campaigns simultaneously
Coordinate contracts and payments with Legal and Finance
Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts
Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted
Facilitate the contracting lifecycle and manage end-to-end campaign logistics—handling vendor onboarding, invoicing, and accounting documentation
Plan & execute events and gifting
Plan and host influencer events end-to-end — guest lists, vendor coordination, day-of execution
Concept and execute gifting campaigns, from sourcing to shipping logistics
Track and report on event and gifting ROI — placements earned, sentiment, reach
Track performance & inform post-mortems
Pull post-campaign and day-to-day performance metrics — reach, engagement, sentiment, and conversion where applicable
Compile campaign recaps and post-mortems with clear takeaways
Feed performance insights back into future talent selection and brief development
Extract and organize performance metrics from active campaigns into our internal tracking systems
Partner with the social content lead for organic content development
Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder's owned social pages — driving organic reach and growth
Coordinate creator and talent participation in owned content (i.e. episodic content)
1–2 years of experience in influencer marketing, talent partnerships, or social media coordination
Experience writing or supporting creative/campaign briefs
Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)
Strong organizational skills — able to manage multiple creator relationships and timelines at once without dropping details
Excellent written and verbal communication for talent-facing conversations
Familiarity with FTC disclosure guidelines and platform paid-partnership tools
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional
Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots
Existing relationships with creators, talent managers, or agencies
Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)
Experience with social listening or analytics tools (Dash Social)
Experience coordinating gifting programs or PR mailer campaigns
Experience supporting on-site production or shoots
Experience planning small-to-mid-size events
