Influencer Marketing Manager (HUB)

Requirements

• 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications.
• Proven experience developing and executing Influencer Marketing strategies and campaigns from beginning to end.
• Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
• Strong knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico.
• Experience selecting talent based on brand affinity, audience, engagement, content quality, relevance, performance, and brand safety.
• Strong experience developing creative briefs, content guidelines, storytelling, campaign formats, and creator deliverables.
• Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, whitelisting permissions, cancellations, and commercial terms.
• Experience developing and managing UGC programs, including creator sourcing, contracting models, usage rights, production processes, content approvals, and delivery.
• Experience managing relationships with Influencers, Creators, KOLs, Celebrities, Talent Managers, and Management Agencies.
• Experience developing creator-led events, experiences, product launches, seedings, and brand activations.
• Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
• Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment.
• Experience leading teams and maintaining direct communication with clients.
• Advanced English (mandatory).

Activities

• Develop and lead Influencer Marketing strategies aligned with client, brand, and business objectives.
• Define campaign objectives, audiences, platforms, creator profiles, content territories, formats, deliverables, and KPIs.
• Lead the scouting, evaluation, and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators.
• Manage negotiations with talent and management agencies, including fees, deliverables, usage rights, exclusivity, timelines, and contractual conditions.
• Develop creative and strategic briefs that clearly communicate the campaign concept, brand guidelines, key messages, deliverables, formats, and mandatory requirements.
• Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
• Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
• Review and approve creator content, ensuring brand alignment, authenticity, platform relevance, and compliance with campaign guidelines.
• Manage large-scale budgets and reallocate investment according to the performance of each creator, content format, platform, and campaign objective.
• Analyze campaign results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
• Develop performance reports and translate results into strategic and actionable recommendations.
• Maintain relationships with influencers, managers, agencies, and key partners within the Mexican creator ecosystem.
• Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
• Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.

Skills

• Influencer & Creator Marketing Strategy
• Talent Scouting and Selection
• Creative Brief Development
• Content and Format Strategy
• Influencer and Agency Negotiation
• Contracts and Usage Rights
• UGC Strategy and Production
• Budget Management
• Campaign Measurement and Optimization
• Talent and Management Agency Relations
• Experiential Marketing
• Strategic Thinking
• Leadership
• Client Management
• Decision-Making
• Problem-Solving
• Advanced English