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Tempe, Arizona, United States
Hybrid
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


About the role:
This position is located in Tempe, AZ, and is required to be in-office at least 4 days per week.
The Innovation Product Manager will develop the strategic and tactical initiatives for a key product and/or market segment on a global basis. Prepare three-year strategic plans and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department and plays a key role in upstream product development activity, including programs pursuing FDA PMA approval pathways. The role will contribute to clinical and regulatory strategy with familiarity in IDE study design, lead development of standardized market models across the pipeline, and translate reimbursement dynamics into actionable commercial strategy.
Job Responsibilities:
Take an active role to develop strong tactical commercial plans that support the strategic direction and grow the business
Build relationships with and know key customers/distributors and field sales personnel
Take an active role on product development teams as leader or key participant, including upstream NPD programs requiring FDA PMA approval
Contribute to clinical and regulatory strategy, including familiarity with IDE study design and evidence planning
Communicate with domestic sales force and global marketing entities (directly and through international marketing)
Identify and communicate market trends to division management and cross-functional team
Develop and implement comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets
Forecast market size, sales volume, and procedural demand using robust market models and analytics
Develop and maintain a centralized master market model to ensure consistent assumptions across pipeline programs
Monitor, interpret, and apply CMS and private payer reimbursement policy to inform upstream strategy and product requirements
Identify reimbursement-related risks and opportunities and translate into development and commercialization strategy
Budget administration (promotional and expenses)
Profit and loss responsibility for product line where applicable
Identify and develop marketing programs, sales tools and promotions
Prepare strategic plans for product and/or market segment
Recommend product line modifications, extensions, new products and product deletions
Utilize data analytics to formulate and adapt key commercial strategies
Required Qualifications:
Bachelor's degree in Marketing, Engineering, Business, or a related field.
At least 5 years of experience in product management, R&D, or strategic marketing within the medical device industry, with a strong focus on innovation/new product development.
Excellent analytical, problem-solving, and strategic thinking skills.
Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders.
Ability to travel domestically and internationally as required (approximately 20-30%).
Preferred Qualifications:
Master's Degree
Experience supporting PMA-based product development programs and familiarity with IDE clinical study design.
Experience working with products and/or services related to the care of peripheral artery disease.
Understanding of the market and business dynamics within office-based labs and ambulatory surgery centers.
Strong understanding of CMS reimbursement and private payer landscape and ability to translate policy into business strategy.
Experience in reimbursement, market access, or roles requiring interpretation of payer or government policy
Proficiency in project management tools and methodologies.
Demonstrated experience in bringing new medical devices to market
Proven ability to identify unmet needs, define product requirements, and develop compelling value propositions.
Strong understanding of medical device regulatory pathways (e.g., FDA, CE Mark).
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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