Integrated Campaign Manager

Accountabilities

Develop, execute, and optimize integrated, multi-channel demand generation campaigns to attract new prospects, generate qualified pipeline, and accelerate existing sales opportunities.
Design quarterly campaign plans that balance ongoing demand generation programs with high-impact initiatives across the prospect lifecycle, aligning channel selection and budget allocation with pipeline and revenue targets.
Manage campaigns across multiple channels, including content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and product demonstration initiatives.
Collaborate with product marketing and brand teams to translate positioning and value propositions into compelling campaign messaging, relevant offers, and engaging content.
Develop sales enablement materials, including talk tracks, email templates, and one-pagers, while aligning with business development representatives on follow-up processes to convert campaign engagement into qualified meetings.
Coordinate campaign timelines, budgets, resources, and external vendors to ensure efficient execution and measurable return on investment.
Work closely with marketing, sales, and operations stakeholders to maintain consistent messaging, clear priorities, and coordinated campaign delivery.
Monitor campaign performance through analytics, attribution, and pipeline reporting, using A/B testing and other optimization techniques to improve results.
Identify and implement opportunities to leverage AI and emerging technologies for audience research, segmentation, personalization, content development, distribution, reporting, and workflow automation.
Conduct campaign retrospectives, translate performance insights into actionable improvements, and develop repeatable processes and playbooks to support scalable growth.
Requirements
At least six years of experience in B2B integrated marketing, demand generation, growth marketing, or account-based marketing, with substantial ownership of campaign strategy and execution.
A proven track record of developing and managing campaigns that contribute directly to pipeline generation, pipeline coverage, and revenue growth rather than focusing exclusively on engagement metrics.
Strong understanding of multi-channel marketing strategies, campaign planning, audience segmentation, lead nurturing, and conversion optimization.
Demonstrated ability to collaborate effectively with cross-functional teams, including sales, product marketing, brand, digital marketing, events, and operations.
Data-driven mindset with practical knowledge of marketing attribution, campaign analytics, pipeline measurement, performance reporting, and A/B testing.
Hands-on experience using AI tools to support campaign planning, content creation, personalization, workflow automation, or marketing operations.
Experience working with Salesforce and HubSpot, or equivalent customer relationship management (CRM) and marketing automation platforms.
Excellent written and verbal communication skills, with the ability to present campaign strategies, performance insights, and recommendations clearly to senior stakeholders.
Strong organizational and project management skills, with the ability to manage multiple campaigns, competing priorities, budgets, and deadlines in a distributed environment.
Fluency in written and spoken English, along with reliable home internet access and the ability to work effectively in a remote setting.
A proactive, adaptable, and collaborative approach, with a commitment to continuous improvement, experimentation, and measurable business impact.
Candidates are encouraged to apply even if they do not meet every listed criterion. Transferable skills, relevant experience, and the potential to contribute to the role are also valued.
Benefits
Fully remote work: Work from home or another authorized location, with flexibility to work across eligible countries and distributed teams.
Flexible paid time off: Enjoy 40 days off per year, including holidays and vacation, or more where required by local regulations.
Mental health support: Access to a dedicated mental well-being service through Plumm.
Well-being allowance: Receive a monthly allowance through the ThanksBen wallet to spend on eligible well-being services and activities.
Flexible parental leave: At least three months of paid parental leave for eligible new parents, with job protection for up to 12 months or as required by local law.
Home office support: Receive a stipend to help cover laptop and home office equipment.
Equity opportunities: Eligible employees in certain locations may receive equity compensation, subject to applicable plans and terms.
Competitive, location-based compensation: Salary ranges vary by country. The advertised ranges include CA$85,000–CA$105,000 in Canada, £58,000–£65,000 in the United Kingdom, €50,000–€70,000 in Spain, R$240,000–R$320,000 in Brazil, €66,000–€85,000 in Ireland, ZAR 650,000–ZAR 900,000 in South Africa, €40,000–€50,000 in Portugal, and COP 137 million–COP 190 million in Colombia. Compensation for India is not specified in the provided posting and should be confirmed during the hiring process.
Inclusive global culture: Join a distributed team that values trust, collaboration, diverse perspectives, flexibility, and equal access to professional opportunities.
Meaningful impact: Contribute to a global mission focused on making employment opportunities more accessible and enabling businesses to work with talent across borders.