Integrated Insights & Strategy Senior Manager UK

ROLE SUMMARY

As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy plays a critical role to enable Pfizer’s commercial brand strategy.  This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The IIS Senior Manager is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in the UK. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the Commercial leaders in the UK.

The IIS Senior Manager is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact.  This person must be a deep TA expert, capable business analyst, agile project manager, and a proactive thought partner.

As the Senior Manager, the scope will encompass multi-brand project leadership and ownership, OnePfizer SPOC responsibilities liaising with above country stakeholders where relevant, acting as a peer coach to the IIS Managers in the team, while also being the country’s IIS lead’s right hand and surrogate when required. The IIS Senior Manager can also be acting as a thought partner for the other Managers in the team guiding them on the direction and potentially be involved also in above-market projects/responsibilities.

ROLE RESPONSIBILITIES

Reporting to the UK IIS Lead, the IIS TA Lead will serve as the analytics expert to Marketing and Sales teams in the UK.  The successful candidate should expect to be working across portfolio demands, influencing country and above country stakeholders, and to be representing the IIS function and the country IIS lead when necessary.  Key accountabilities include (but are not limited to) the following:

Market and Brand Analytics

• Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
• Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
• Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
• Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
• Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
• Proactively identify the need for resources/capabilities to deliver against analytic priorities

Performance Management/Forecasting/Operating Plan Support

• Proactively assess portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
• Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
• Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.

PMR Management

• Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
• Create and manage budgets associated with assigned activities
• Accountable for meeting compliance and corporate SOP obligations of primary market research

Cross Functional Collaboration

• Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
• Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
• Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
• Facilitate best practice sharing and knowledge management

REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE

Basic Qualifications

• Bachelor’s degree required, Masters preferred in a quantitative discipline
• Significant multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field

Preferred Qualifications

• Knowledge of the pharmaceutical industry in the UK, including relevant data sources required to understand and generate insights about the market
• Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired.  SQL helpful also.
• Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
• Demonstrated to act as a strategic partner to commercial leadership and senior stakeholders
• Capacity to quickly establish relationships of trust and credibility across all levels of the organization and in collaboration with all relevant functions.
• Innovative and agile mindset; self-starter, proactive collaborator
• Demonstrated analytics & insights expert with an aptitude for translating insights and analytics into actions and business decisions via storytelling
• Demonstrated business acumen, ideally in pharma industry or healthcare
• Demonstrated project management skills
• Vendor management (e.g. PMR suppliers, Data vendors)
• Fluency in English

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Limited business travel required

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Marketing and Market Research