Integrated Marketing Manager

The Role

Bobbie is looking for an experienced, bold and detail-obsessed Integrated Marketing Manager to help bring our biggest brand moments to life across every channel. In this role, you'll turn campaign briefs into aligned channel tactics, manage the integrated marketing calendar, and keep every partner on timeline so our campaigns tell a cohesive narrative and drive measurable brand and business growth.

You think at a high level and live in the details. You're the go-to partner for our creative team on marketing operations, and Asana is your second home. You absolutely hate to see a deliverable slip or a launch-day detail left to chance.

If you love being the connective tissue behind great campaigns, and you have a passion for thought-provoking and inspirational work, meaningful customer storytelling, and brand messaging, then read on.

 

What You Will Do:

Support and Execute Omnichannel Marketing Campaigns

• Support campaign planning and execution across integrated marketing efforts
• Ensure channel tactics and deliverables are aligned to brief
• Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across  launches, campaigns, promotions and key moments
• Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners
• Serve as main POC for Creative PM and operations org in campaign management and roll-out 
• Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels 
• Coordinate campaign hindsighting process, partnering with marketing leads, to analyze campaign performance, establish key learning and inform future campaign strategies
• Track and report on monthly competitive landscape across channels 

What we would like you have: 

• At least 5 years of experience performing responsibilities as a Marketing Manager, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
• Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
• Experience using Asana and Figma 
• Strategic & executional —ability to think at a high-level and be in-the-weeds of the day-to-day of marketing operations

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

• Group A (SF/Bay Area, Seattle, NYC): $131,000 - $155,000
• Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $118,000 - $139,000
• Group C (All Other Cities): $112,000 - $131,000

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie
• $75 monthly internet stipend
• Co-working space reimbursement