It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Position Overview
The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings.
Key Result Areas
Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.
- Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work
- Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.
- Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans
- Assess current processes and make recommendations for improvement
- Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend
- Other duties, as assigned
Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners
- Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.
- Collect feedback and field sensing to inform teams and support decision-making.
- Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.
- Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.
- Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.
Conduct market and performance analysis, and trends assessment:
- Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement
- Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies
- Make data-driven recommendations to enhance future campaigns and tactics
- Conduct in-depth analysis of market trends related to grand openings.
- Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel
- Monitor competitive advertising creative, local marketing efforts and spend trends
Skills
- Communication (written/verbal)
- Data analysis, including budget and KPIs
Job Qualifications
- Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
- 2 additional years in a local, field or grand opening marketing or similar, required
- Excellent written and verbal communication skills
- Creative thinking and the ability to translate ideas into actionable plans
- Proven ability to work collaboratively in a team and manage multiple projects simultaneously
- Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables
- Multi-unit QSR or retail experience, preferred
Location Requirement:
- This position is located in Phoenix, AZ. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Physical Requirements
- Occasionally move or lift office items
- Must be able to work in an office environment
- Must be able to communicate in an effective manner to perform job duties
- Vision must be good or corrected in order to perform essential job duties
- Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
- Ability to read and write in English in order to process paperwork and follow up on any actions necessary
- Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment
Compensation:
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!
