Integrated Social Media Manager

Accountabilities:

• Develop and lead the integrated global social media strategy across owned, earned, influencer, creator, and user-generated content channels.
• Build channel-specific strategies and plans across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging social platforms.
• Establish content pillars and editorial calendars that balance brand storytelling, product education, consumer engagement, cultural relevance, and business priorities.
• Lead influencer and creator partnerships across awareness, engagement, advocacy, and conversion objectives.
• Monitor social, cultural, and platform trends to identify emerging opportunities and continuously evolve the social strategy.
• Develop community engagement strategies that strengthen consumer relationships, loyalty, and brand advocacy.
• Measure social performance, identify meaningful insights, and translate data into actionable recommendations for future activity.
• Manage relationships with agency partners and ensure social initiatives are connected to broader marketing campaigns and business priorities.
• Collaborate with Brand Marketing, Ecommerce, Shopper Marketing, Creative, PR, Consumer Insights, Sales, and other stakeholders to deliver integrated social programs.
• Support key campaigns, product launches, retailer initiatives, and cultural moments through coordinated social strategies.
• Act as the internal social media subject matter expert, providing strategic guidance and helping stakeholders understand evolving platforms, audiences, and best practices.
• Take ownership of building new processes, capabilities, and solutions that strengthen the organization's social media presence and effectiveness.

Requirements:

• 6–8+ years of experience in social media, influencer marketing, digital marketing, integrated communications, or a closely related field.
• Demonstrated experience developing and executing social media strategies for consumer-facing brands.
• Strong understanding of how content, community, creators, influencers, culture, and social platforms work together to drive brand and business outcomes.
• Experience working across multiple major social platforms, with an ability to adapt strategies to different audiences, formats, and platform behaviors.
• Strong analytical capabilities and experience using social performance data and insights to guide strategic decisions.
• Commercial mindset with the ability to connect social media activity to awareness, engagement, advocacy, and measurable business impact.
• Strong understanding of influencer and creator marketing, including partnership development and campaign execution.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without formal authority.
• Strong strategic thinking combined with a willingness to remain hands-on with execution.
• Ability to operate effectively in fast-moving, evolving environments and bring structure and clarity to ambiguous situations.
• Naturally curious about social, cultural, and consumer trends, with the ability to identify relevant opportunities quickly.
• Strong ownership, initiative, problem-solving, and decision-making skills.
• Experience in FMCG, consumer products, wellness, beauty, baby care, or an agency environment is highly valued.
• Ability to collaborate effectively with internal teams and external agency partners.
• Willingness to travel occasionally for business needs, planning sessions, and key meetings.

Benefits:

• Fully remote position based in the United States.
• Opportunity to build and lead a newly established social media capability from the ground up.
• Significant ownership and visibility across marketing, ecommerce, shopper marketing, creative, PR, consumer insights, and sales functions.
• Individual contributor role with substantial cross-functional and agency leadership responsibility.
• Opportunity to influence global social media strategy across multiple major platforms.
• Exposure to international consumer marketing initiatives, product launches, campaigns, retailer programs, and cultural moments.
• Collaborative environment that encourages ownership, new ideas, and meaningful individual impact.
• Occasional business travel for planning sessions, key meetings, and other business needs.
• Salary, healthcare, retirement, paid time off, and additional benefit details were not specified in the source job description.