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Frankfurt am Main, Hessen, Deutschland
Hybrid
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
With offices in Berlin, Düsseldorf, Frankfurt, Hamburg and Munich, Burson Germany advises organisations on how to strengthen their reputation, navigate change and unlock new opportunities for growth. We combine deep knowledge of the German market with the reach and expertise of Burson’s international network, supporting clients across both local and global priorities.
Our multidisciplinary team brings together specialists across Consumer & Brand, Corporate & Public Affairs, Creative & Content, Intelligence & Innovation, and Advisory. This breadth of expertise enables us to address complex business and communications challenges with integrated, insight-led solutions.
We believe that reputation is a critical driver of long-term business success. Working in close partnership with our clients, we develop strategies that combine strategic counsel, creativity, technology and market intelligence to deliver meaningful and measurable impact.
Our culture is built on collaboration, curiosity, and respect for individual expertise. By bringing together diverse perspectives and capabilities, we can understand our clients’ ambitions, anticipate emerging challenges, and help them lead with confidence in an increasingly complex environment.
More About The Role
As Intelligence & Insights Lead for Germany, you will play a pivotal role in driving the growth of Burson's intelligence and insights offerings in the market. Accountable to the Germany co-CEOs with a dotted reporting line to the EMEA Chief Intelligence and Insights Officer, you will be responsible for market demand generation, client problem-framing, commercial growth and the interpretation of data-led outputs into clear client recommendations. You will partner with the regional hub for scalable production and technical delivery, while retaining market ownership of the brief, client narrative, quality sign-off and commercial accountability. This includes working closely with market leadership and client leads to identify opportunities, develop tailored solutions, and deliver measurable results.
This role requires a deep understanding of the communications landscape in Germany, emerging technologies, and the transformative potential of data and AI. You will be able to connect data and technology capabilities directly to clients’ reputation, risk, crisis-prevention and strategic communications priorities, translating technical solutions into clear and commercially relevant narratives.
You will collaborate closely with various teams, including client services, strategy and technology, to embed data-driven practices throughout Burson and across client projects. This will include close partnership with Burson’s Corporate and Public Affairs teams, alongside Brand and other specialist capabilities, to identify and address opportunities for data-led risk and reputation intelligence. A key component of this role will be to build and nurture relationships with senior client and team leaders in Germany, while connecting into the wider EMEA Intelligence & Insights community.
What You'll do
Experience that contributes to success:
#LI-NE1
Unsere Vision ist es, das Burson die führende "Lernende-Agentur" für kreative Kommunikationsprofis und angehende Führungskräfte ist. Wir bieten ein dynamisches Umfeld, in dem ambitionierte Kolleg:innen, ihre Fähigkeiten verbessern, ihr Netzwerk erweitern können und letztendlich die besten Lösungen für die führenden Marken von heute und morgen entwickeln. Unser Engagement für Deine Entwicklung spiegelt sich in unseren starken Benefits und Mitarbeitenden-Programmen wider. Dazu gehören Weiterbildungsmöglichkeiten, Mentoring-Programme mit Branchenexpert:innen, eine lebendige und inklusive Unternehmenskultur, die Zusammenarbeit und Innovation fördert,
sowie attraktive Vergütungspakete zur Bindung von Top-Talenten. Wir investieren in unsere Mitarbeiter:innen, weil wir glauben, dass ihr Erfolg auch unser Erfolg ist.
Bei Burson sind wir eine Agentur für Lernbegeisterte. Wir wissen, dass unsere Stärken – Kreativität und Kommunikation – ein gewisses Maß an Spezialwissen erfordern. Deshalb ist es uns wichtig, außergewöhnlich talentierte Menschen aller Hintergründe und Identitäten einzustellen. Nur so können wir unsere wichtigste Aufgabe erfüllen: zu mutigen Ideen inspirieren, einen konstruktiven Dialog zu fördern, sinnvolle Erfahrungen zu schaffen und Innovation und Kreativität für unsere Partner:innen vorantreiben. Deine Einzigartigkeit – Dein Talent - macht Dich zu einer # BursonPerson. Und gemeinsam erzielen wir so außergewöhnliche Ergebnisse für unsere Kund:innen.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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