Responsible for executing and coordinating 360° marketing campaigns across digital, retail, PR, and events, ensuring consistent brand alignment and on-time delivery. Acts as a key link between internal teams and external agencies, supports retail activations and product launches, and manages campaign timelines and assets. Tracks performance delivers post-campaign insights and proactively identifies opportunities to improve impact and efficiency.
- Coordinate and execute integrated 360° marketing campaigns, ensuring timely and accurate implementation across all channels (digital, OOH, retail, PR, and events).
- Work with internal teams, retailers and external agencies (production, digital, PR, design), ensuring alignment, follow-up, and delivery excellence.
- Oversee the implementation of point-of-sale (POS) materials, ensuring consistency with brand guidelines across all retail partners and locations.
- Collaborate closely with retailers and commercial teams to support digital campaigns, in-store activations, product launches, and seasonal initiatives.
- Coordinate PR and influencer marketing efforts, including partnerships, seeding, content creation and brand experiences.
- Support the planning and execution of events and brand activations, ensuring seamless operations and excellent brand representation.
- Partner with design teams and agencies to manage creative development processes, including briefing, feedback, and approvals.
- Monitor campaign execution and ensure continuous follow-up on timelines, deliverables, and performance.
- Develop and deliver post-campaign reports, analyzing KPIs and providing actionable insights.
- Maintain and manage marketing calendars, timelines, and project tracking tools.
- Assist budget coordination, control and efficiency of its spending.
- Ensure all initiatives are aligned with global brand standards and local market needs.
- Proactively identify opportunities to enhance campaign impact, optimize processes, and improve cross-functional collaboration.
- Act as a problem-solver, anticipating challenges and proposing effective, timely solutions.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communication, or related field.
- 2–4 years of experience in a marketing coordination or execution role, preferably within fashion, retail, or luxury/lifestyle brands.
- Complete English and Spanish proficiency.
- Proven experience managing multi-channel campaigns and agency relationships.
- Superior organizational and project management skills, integrity, and great follow up on tasks.
- Basic design knowledge is a plus.
- Strong communication and interpersonal skills
- Competitive computer skills including Microsoft Office
Core Competencies
- Proactivity & Ownership
- Strong focus on detail, quality, and timely delivery.
- Ability to manage multiple priorities and multitask effectively under pressure in fast-paced environments while meeting deadlines.
- Analytical Thinking
- Adaptability & Problem-Solving.
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
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