Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary
The Sr Director, Data & Analytics is responsible for building and leading the LA Galaxy’s data, analytics, and business intelligence strategy to drive fan growth, engagement, retention, and revenue performance across all business lines. This role will oversee data infrastructure, analytics, segmentation, measurement, and reporting capabilities that enable data-driven decision making across marketing, ticketing, partnerships, retail, and digital product.
This leader will establish and scale a modern analytics organization focused on audience insights, lifecycle intelligence, attribution, and performance optimization. The role will oversee the development of a connected data ecosystem inclusive of CDP, CRM, and tracking infrastructure, while creating scalable reporting frameworks and actionable business insights that inform organizational strategy.
The Sr Director will partner closely with Marketing, Ticketing, Partnerships, Operations, and Technology leadership to establish measurement standards, improve visibility into performance, and develop audience strategies that support acquisition, retention, and monetization objectives.
Essential Functions
- Develop and lead the organization’s data infrastructure strategy, including CDP, CRM, data warehouse, and fan intelligence capabilities, to create a unified fan view and scalable access to business intelligence across departments. Ensures the proper handling of Data Subject Rights requests and all consumer data and privacy matters across LA Galaxy business systems, maintaining strict compliance with AEG, MLS, California, and other applicable regulatory guidelines. Partner with AEG corporate teams and external vendors to ensure data governance, integration, and security standards are met.
- Establish analytics, reporting, and measurement frameworks that connect marketing, ticketing, ecommerce, and fan engagement activities to revenue, retention, and lifetime value outcomes.
- Lead audience segmentation and insights strategy to better understand fan behavior, lifecycle progression, and engagement opportunities across the customer journey.
- Build and oversee tracking, attribution, dashboard, and closed-loop reporting capabilities that provide visibility into campaign, channel, and business performance.
- Develop advanced audience and targeting strategies to support personalization, lifecycle marketing, paid media optimization, and conversion initiatives.
- Build and lead a high-performing analytics and insights team, including organizational structure, hiring, capability development, prioritization, and performance management.
- Partner cross-functionally with Marketing, Ticketing, Partnerships, Operations, Finance, and Digital Product leadership to identify opportunities for optimization, revenue growth, and operational efficiency.
- Develop and manage departmental operating budgets, vendor contracts, and forecasting related to analytics platforms, data infrastructure, and reporting tools.
- Lead planning and execution support for capital and technology investment projects related to data infrastructure, analytics platforms, customer data systems, and fan intelligence capabilities.
- Oversee vendor relationships and external analytics partners to ensure data quality, platform performance, cost efficiency, and alignment with organizational objectives.
- Establish recurring business review processes and reporting cadences that drive accountability and performance visibility across the organization.
- Provide strategic thought leadership around emerging trends in analytics, AI, measurement, and fan intelligence to maintain a competitive and innovative position.
Required Qualifications
- BA/BS Degree (4-year) (Advanced Degree Preferred) Computer Science, Information Systems, Data Science, Engineering, Product or related technical field
- 8-10 years Related work experience
- Proven experience building and leading data and analytics organizations, including hiring, developing, and managing high-performing technical and cross-functional teams.
- Experience designing and implementing modern data ecosystems, including CDP, CRM, and cloud data warehouse (CDW), with a focus on creating a unified customer view and enabling scalable access to data.
- Strong experience translating data and analytics into actionable business insights, including segmentation, lifecycle strategy, and performance measurement that drive revenue and engagement outcomes.
- Experience defining business problems, identifying opportunities, structuring analyses, and delivering clear, data-driven recommendations to senior leadership.
- Experience defining business problems, identifying opportunities, structuring analyses, and delivering clear, data-driven recommendations to senior leadership.
- Experience working cross-functionally with marketing, ticketing, partnerships, and operations to align data and product initiatives with commercial objectives.
- Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
- Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.
- Strong attention to detail, effective follow-up and follow through required.
- Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
- Strong understanding of data privacy, governance, and security principles, with experience handling sensitive and confidential data.
- Experience managing budgets, vendor relationships, and external technology partners.
- Strong leadership presence with the ability to build, mentor, and scale teams.
- Deep knowledge of modern data and marketing technology stacks, including CDPs, CRMs, analytics platforms, and digital product tools.
- Experience with experimentation frameworks, including A/B testing and personalization strategies.
- Familiarity with attribution modeling, marketing measurement, and performance analytics.
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), and ability to learn all required business systems.
- Demonstrated ability to build and articulate a clear data and digital product vision, influencing stakeholders and aligning cross-functional teams around shared priorities.
- Ability to translate strategic business goals into actionable data, analytics, and product roadmaps.
- Demonstrated ability to overcome obstacles and deliver assignments on-time and with high quality
- Must be able to envision and articulate a compelling future for the business and present and discuss strategies and technical information in a matter that establishes rapport, persuades others and establishes understanding -- for both technical and nontechnical audiences.
- Ability to combine strategic business and technical direction and translate concepts into actionable implementation plans.
- Ability to lead by example and build relationships across diverse organizations
- Demonstrated ability to work with data of a confidential and sensitive nature (experience of privacy concepts a bonus).
- Ability to build and manage budgets
- Ability to build and manage budgets
- Strong leadership and communication skills.
- Knowledge on modern software technologies.
- Familiarity with information security and risk management concepts.
Payscale: $136,470.00 - $180,000.00
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits: : We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
Employer does not offer work visa sponsorship for this position.
