Lead Campaign Manager, Pharma

Accountabilities:

• Own end-to-end campaign strategy for oncology pharmaceutical initiatives, translating business and brand objectives into integrated, multi-channel campaign plans.
• Direct execution across digital, email, paid media, content, healthcare professional and patient-facing programs, and events, making prioritization and tradeoff decisions as needed.
• Develop campaign briefs and creative direction in partnership with creative and brand teams, ensuring all assets remain aligned with the overarching strategy.
• Proactively identify and resolve risks related to timelines, budgets, resources, and campaign performance.
• Define campaign KPIs and measurement frameworks, continuously monitoring results throughout campaign execution.
• Analyze performance data and translate insights into actionable optimizations, tests, recommendations, and next steps.
• Establish a continuous test-and-learn approach and document campaign learnings to strengthen future programs.
• Present performance results, strategic recommendations, and clear supporting rationale to senior marketing stakeholders.
• Lead coordination across creative teams, agencies, media partners, and marketing operations, ensuring alignment and effective execution.
• Manage agency and vendor relationships, holding external partners accountable for strategy, quality, deliverables, and timelines.
• Facilitate decisions when stakeholders have competing priorities rather than simply routing requests or escalating conflicts.
• Partner with senior marketing leadership as a strategic thought partner, bringing an informed point of view and proactively shaping campaign direction.
• Professionally challenge strategy, scope, timelines, and prioritization when needed, including when working with senior stakeholders.
• Resolve issues independently when possible and, when escalation is required, present clear options and recommendations rather than open-ended questions.

Requirements:

• 12+ years of experience in campaign management, marketing strategy, or marketing execution, or 8+ years of relevant experience combined with a master’s degree in marketing or an equivalent qualification.
• Demonstrated experience owning marketing strategy end to end rather than primarily executing against strategies developed by others.
• Experience in pharmaceutical, biopharmaceutical, oncology, life sciences, or another highly regulated marketing environment is strongly preferred.
• Strong ability to interpret and act on performance data using analytics platforms, Power BI, Salesforce, Eloqua, or comparable marketing technology.
• Ability to move effectively from understanding campaign performance to identifying what should be changed, tested, or prioritized next.
• Proven experience influencing and managing up with senior stakeholders, including professionally pushing back, setting boundaries, and maintaining a strategic position under pressure.
• Strong cross-functional leadership skills, with the ability to align creative, agency, media, and marketing operations partners without formal authority.
• Excellent written and verbal communication skills, with the ability to present, defend, and adapt recommendations for senior leadership.
• Experience working within regulated pharmaceutical marketing environments and familiarity with MLR or medical-legal review processes is strongly preferred.
• Self-directed, high-ownership approach with strong judgment and the ability to bring structure to a fast-moving environment.
• Ability to mentor junior team members and establish high standards with agency partners without necessarily having direct management responsibility.

Benefits:

• Base salary range of $125,000–$145,000 USD for remote U.S. employees, with final compensation determined by experience, qualifications, skills, certifications, and location.
• Annual performance incentive bonus.
• Long-term equity awards.
• Comprehensive medical, dental, and vision benefits for eligible employees and dependents.
• Life and disability insurance.
• 401(k) benefits with company matching.
• Generous paid time off and company holidays.
• Pregnancy and baby bonding leave.
• Fertility and family-forming care benefits.
• Free testing for employees and their immediate families.
• Commuter benefits.
• Additional wellness and work-life benefits.
• Employee referral program.
• Remote work environment.