Job Description Summary

1. Job Purpose
The Product Sales Specialist – Instrument Transformers & Bushings is responsible for driving Order growth, developing new business opportunities, and managing customer relationships for instrument transformers, including Current Transformers (CTs), Capacitive Voltage Transformers (VTs), and Line Traps used in power generation, transmission, distribution, industrial, and infrastructure applications in addition to OIP bushings used in transformers and replacement industry.

The role requires a strong understanding of instrument transformer technology, customer specifications, tendering processes, and the electrical power industry to provide appropriate technical and commercial solutions while achieving assigned sales targets. In addition, the role requires a strong connect with transformer industry professionals for business promotion and order intake of OIP bushings.

Job Description

2. Key Responsibilities

A. Sales and Business Development

• Develop and execute sales strategies to achieve revenue, order booking, and profitability targets for instrument transformers & OIP Bushings.
• Identify and develop new business opportunities with Central Utilities, State electricity boards, EPC contractors, industrial customers, and infrastructure developers.
• Build and maintain relationships with key accounts, consultants, contractors, distributors, and other industry stakeholders.
• Promote the company's instrument transformer and bushing product portfolio across assigned territories and customer segments.
• Monitor market trends, competitor activities, pricing strategies, and emerging business opportunities.
• Prepare sales forecasts, business development plans, and periodic reports.

 

B. Technical Sales and Product Knowledge

• Understand customer requirements and recommend suitable instrument transformer solutions based on voltage levels, current ratings, accuracy classes, insulation requirements, and application needs.
• Develop a working knowledge of CTs, CVTs, Line Traps and Bushings and relevant product standards.
• Coordinate with design, engineering, and product management teams to address technical queries and customer-specific requirements.
• Explain product features, technical advantages, compliance requirements, and commercial benefits to customers.
• Conduct product presentations, technical discussions, and customer meetings.

 

 

C. Tendering and Commercial Activities

• Identify relevant tenders and RFQs from utilities, EPC companies, government organizations, and private-sector customers.
• Review technical specifications, tender documents, and commercial terms to assess bid feasibility.
• Coordinate the preparation of techno-commercial offers, quotations, compliance statements, and supporting documentation.
• Work closely with tendering, engineering, contracts, and finance teams to ensure accurate and competitive proposals.
• Negotiate prices, payment terms, delivery schedules, and other commercial conditions within approved company guidelines and in line with Policy 5.0.
• Follow up on submitted quotations and tenders to improve conversion rates and order realization.

 

D. Customer Relationship and Account Management

• Maintain strong relationships with existing customers and identify opportunities for repeat business and cross-selling.
• Conduct regular customer visits, business reviews, and follow-ups.
• Address customer concerns and coordinate with internal teams to ensure timely resolution.
• Support customers throughout the sales cycle, from initial inquiry and technical evaluation to order placement and delivery.
• Maintain customer databases, opportunity pipelines, and sales activity records.

 

3. Educational Qualifications

• Bachelor’s degree in electrical & Electronics Engineering.
• A postgraduate qualification in business management or marketing is an advantage.
• Relevant technical or product knowledge in instrument transformers, bushings, metering, protection systems, and power equipment is desirable.

 

4. Experience

• Typically, more than 15 years of experience in technical sales, product sales, or business development within the electrical equipment or power transmission and distribution industry.
• Experience in selling instrument transformers, bushings, high-voltage equipment, metering and protection products, or related electrical products is preferred.
• Experience dealing with utilities, EPC contractors, consultants, and industrial customers is an advantage.

 

5. Required Skills and Competencies

• Strong technical understanding of instrument transformers and bushings and their applications.
• Excellent sales, negotiation, presentation, and communication skills.
• Ability to interpret technical specifications, drawings, RFQs, and tender documents.
• Understanding of relevant IEC, IS, and customer-specific standards, as applicable to the product portfolio.
• Knowledge of tender management, techno-commercial proposals, pricing, and contract negotiations.
• Strong customer relationship management and business development capabilities.
• Ability to work independently, manage multiple opportunities, and meet order targets.
• Proficiency in MS Excel, PowerPoint, CRM systems, and sales reporting tools.
• Willingness to travel for customer visits, business development, and industry events.

 

6. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following parameters:

• Achievement of order booking targets.
• New customer acquisition and business development.
• Growth in orders across assigned products and territories.
• Tender participation and order conversion rate.
• Gross margin and profitability of secured orders.
• Customer retention, satisfaction, and repeat business.
• Accuracy of sales forecasts and pipeline management.
• Timely follow-up on quotations and orders.

Additional Information