Lifecycle Marketing Manager (3-Month Temp)

Accountabilities:

You will oversee day-to-day lifecycle marketing operations, optimize existing campaigns, and use performance insights to improve engagement and conversion across key creator audiences.

• Run and optimize lifecycle marketing programs across email, push notifications, and in-app messaging to increase engagement, app downloads, and subscriptions.

• Manage end-to-end email execution for lifecycle, ad hoc, and transactional communications, including scheduling, cadence, frequency, quality assurance, and delivery checks.

• Coordinate with the creative studio on campaign copy and design to ensure communications meet quality and brand standards.

• Build and maintain audience segments to support relevant, personalized messaging.

• Collaborate with internal teams and external partners to prioritize opportunities and launch campaigns efficiently.

• Design and execute multivariate testing programs to evaluate campaign performance, iterate quickly, and scale successful approaches.

• Monitor lifecycle campaign metrics, prepare performance reports, and share findings and recommendations with team members and leadership.

• Partner with marketing analysts to identify trends, generate insights, and uncover opportunities for growth.

• Document program status, workflows, and outstanding priorities to ensure a clear and seamless handover at the end of the temporary assignment.

Requirements:

The ideal candidate has substantial lifecycle marketing experience, strong technical execution skills, and the analytical mindset needed to improve campaign performance while working independently.

• At least 5 years of experience in lifecycle marketing.

• Extensive hands-on experience with lifecycle channels, including email, push notifications, and in-app messaging, as well as audience data management, campaign execution, reporting, and lifecycle marketing tools.

• Proven experience building, managing, and optimizing structured testing programs.

• Familiarity with email service providers, preferably MoEngage or Braze.

• Intermediate knowledge of HTML and CSS, along with experience using AI-assisted coding tools.

• Strong understanding of email compliance and privacy regulations, including CAN-SPAM and GDPR.

• Understanding of APIs and how they can support automation and personalization at scale.

• Strong analytical skills and the ability to interpret campaign data, identify actionable insights, and recommend improvements.

• Ability to work independently, manage competing priorities, and deliver results in a fast-paced environment.

• Willingness to balance strategic thinking with hands-on campaign execution.

• Strong collaboration and communication skills, with the ability to coordinate effectively across creative, marketing, and analytics teams.

Benefits:

• Compensation: Total salary of $30,000 for the three-month temporary assignment.

• Remote work: Remote-eligible position within the United States.

• Health coverage: Medical, dental, and vision plans, along with mental health resources, subject to applicable eligibility and plan terms.

• Retirement savings: Access to a 401(k) program.

• Professional development: Allowance to support learning and career growth.

• Flexible work culture: Opportunities to work remotely while maintaining connections with colleagues through in-person collaboration.

• Team perks: Snacks, refreshments, and two complimentary lunches per week when working from an office.

• Inclusive environment: A commitment to diversity, equity, inclusion, and respectful collaboration, with employee-organized Diversity Resource Groups open to participants and allies.

• Learning and mentorship: Access to mentorship, workshops, and enrichment opportunities to support professional development.