Lifecycle Marketing Operations Manager

Lifecycle Marketing Operations Manager

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Job Description

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Job Summary

As the Lifecycle Operations Manager, you will be the engine room of our customer engagement strategy, bridging the gap between high-level creative strategy and technical execution. Accountable for the end-to-end enablement of campaigns across Domain and CoStar Group Australia brands, this is a business-focused "Super User" role designed to drive sustainable growth through sophisticated marketing automation.

You will act as the vital connective tissue between Lifecycle Marketing Managers and our Product/Engineering squads. Your mission is to translate complex business requirements into seamless technical workflows, serving as the primary expert in our marketing activation platform (Braze). By leveraging automation, AI, and strategic partnerships, you will maximise the efficiency of our marketing stack to deliver personalised 1:1 experiences at scale for both residential seekers and our professional partners.

Responsibilities

• Serve as the primary hands-on expert for Braze, utilising Canvas, Segment Builder, and native AI tools to build, launch, and optimise sophisticated multi-channel customer journeys.
• Collaborate closely with Lifecycle Marketing Managers to transform strategic campaign briefs into functional automated workflows that span the entire customer lifecycle, from acquisition and onboarding to retention and win-back.
• Drive a culture of continuous improvement by executing A/B and multivariate testing within Braze to refine engagement metrics and deliver superior audience outcomes.
• Oversee external partners and agencies to ensure all campaign builds meet high technical standards and are delivered strictly within project timelines.
• Identify and implement strategies to increase campaign output by operationalising Braze’s native AI capabilities and advanced automation features.
• Establish and maintain robust documentation for campaign workflows and best practices, ensuring the marketing engine remains lean, efficient, and transparent.
• Track data flows and operational performance metrics to identify trends, mitigate technical risks, and uncover specific opportunities for process improvement.
• Act as the primary technical liaison for the Lifecycle team, briefing business requirements to Product Managers and Engineers to guide Tealium configurations and data architecture.
• Prioritise the marketing operations backlog and lead workshops to design technical solutions that align with broader business goals and data science initiatives.
• Manage customer segments and profiles within Braze to ensure high-fidelity personalisation while maintaining strict compliance with Australian data protection laws.
• Lead the User Acceptance Testing (UAT) process for all technical builds to ensure that engineering output perfectly mirrors marketing objectives and customer needs.

Our Ideal Person

Essentials

• Braze Mastery - proven experience as a hands-on power user of Braze (or similar enterprise marketing platforms) in a fast-paced environment.
• Excellent ability to translate complex marketing requirements into technical briefs for product and engineering teams.
• Ability to derive insights from data to inform campaign strategy and measure operational success.
• Demonstrated ability to manage multiple priorities and oversee both internal and external partners to deliver high-quality work.
• In-depth knowledge of the Australian market and local data privacy regulations. 
• Education - Bachelor's degree in Marketing, Business, or a related field.

Preferred

• Some understanding of how a CDP (like Tealium) is used for data activation and customer segmentation.
• Strong understanding of data schemas and relational logic to brief engineering teams
• Experience in Real Estate, Tech, Media, Advertising or Software industries.

About Domain part of CoStar Group: 
 
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. 

What’s Next?

We’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out—so keep your phone handy! We’re genuinely excited about the chance to work together and make a meaningful impact. 

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or leave a message on 1300 858 356 and we will get back to you.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing