Link Building Specialist & Digital PR

Accountabilities

• Own the end-to-end backlink acquisition process, including identifying relevant websites and journalists, personalizing outreach, managing follow-ups, securing placements, and tracking performance.

• Prioritize backlinks that strengthen the visibility and authority of key landing pages and strategic content, rather than focusing exclusively on the homepage.

• Monitor backlink profiles and evaluate placement quality, identifying potentially harmful links and coordinating cleanup activities when necessary.

• Track backlinks, media placements, brand citations, and domain authority metrics, sharing performance updates, insights, and recommendations with the SEO and AEO Manager.

• Identify opportunities to increase brand visibility in trusted publications, industry lists, comparison articles, and other sources frequently referenced by AI-powered search tools.

• Establish and optimize brand profiles on relevant review platforms to strengthen credibility and online presence.

• Manage a monthly budget for paid placements, ensuring investments prioritize websites with genuine audiences, relevant content, and strong editorial standards.

• Plan and execute digital PR campaigns by developing timely, compelling story ideas for journalists, editors, and publications relevant to the target audience.

• Build and maintain relationships with journalists, publishers, editors, and website owners to secure relevant media coverage, brand mentions, and editorial backlinks.

• Use AI tools and automation to improve prospect research, outreach efficiency, and campaign execution while maintaining high standards of personalization and quality.

Requirements:

• 3–5 years of experience in a relevant role, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or 5+ years of broader SEO experience.

• B2B marketing experience is a strong advantage.

• Demonstrated experience researching journalists and publications, creating personalized pitches, and securing media coverage or quality backlinks.

• Strong knowledge of link building and off-page SEO, including backlink relevance, placement quality, outreach strategies, and follow-up management.

• An established network of journalists, editors, publishers, or website owners, along with the ability to build relationships and successfully pitch compelling ideas.

• Strong organizational skills and the ability to manage multiple outreach conversations and campaigns consistently.

• Analytical skills and experience measuring campaign performance, interpreting results, and recommending improvements.

• C1-level or higher English proficiency, with excellent written and verbal communication skills and the ability to create clear, concise, engaging pitches.

• Experience using AI tools and automation for prospect identification, journalist research, and pitch drafting, combined with sound judgment to personalize and quality-check communications.

• A proactive, results-oriented mindset with the ability to work independently, manage priorities, and collaborate effectively in a distributed team environment.

Benefits:

• Fully remote work: Work remotely from eligible locations across Latin America.

• Competitive compensation: Salary increases every six months and performance-based bonuses.

• Global health insurance: Coverage includes medical, dental, vision, mental health, and routine care.

• Paid time off: Paid holidays, vacation, and sick leave.

• Family support: Family care days, parental leave, and flexible support for changing personal needs.

• Growth and development: A culture focused on continuous learning, professional growth, and skill development.

• Ownership and autonomy: Opportunities to build and lead a digital PR and link-building program with measurable impact.

• Collaborative remote environment: Work with an internationally distributed team focused on growth, well-being, and meaningful outcomes.