Manager, BI & Data Visualization

Role Purpose

The Manager, BI & Data Visualization will strengthen WPP Media Vietnam’s ecommerce and media data capability by turning fragmented raw data into accurate, automated, and business-useful dashboards.

This role will support ecommerce growth across key clients by improving raw data processing, reporting automation, dashboard design, and full-funnel performance visibility. The end goal is to help internal teams and clients make faster, sharper, business-driven decisions across media, commerce, content, and sales performance.

The role will also participate in regional workstreams related to platform API integration, AI-enabled data extraction, and reporting productivity across key platforms such as Google, TikTok, Meta, ecommerce platforms, and retail media ecosystems.

 

Role Summary and Impact

1. Ecommerce Data Processing & Reporting Automation

• Process, clean, transform, and consolidate raw data from multiple sources, including ecommerce platforms, paid media platforms, sales reports, campaign reports, client datasets, and internal tracking files.
• Build structured data workflows to reduce manual reporting and improve data accuracy, consistency, and turnaround time.
• Use Excel Power Query, SQL, BI tools, and automation methods to handle multiple datasets and recurring reporting needs.

2. Full-Funnel Measurement & Business Insight

• Help connect media, ecommerce, content, and sales data into a more complete view of performance.
• Build performance views that support decision-making across awareness, engagement, traffic, conversion, sales, repeat, and commerce contribution.
• Work with Planning, Performance, Ecommerce, and Client teams to define key metrics, dashboard logic, reporting cadence, and performance interpretation.

3. API, Automation & AI Integration

• Join regional workstreams related to API integration with major platforms such as Google, TikTok, Meta, and relevant ecommerce/retail media platforms.
• Support local implementation of data automation and platform integration initiatives.
• Explore AI tools and automation solutions to improve productivity, data extraction, reporting speed, and workflow efficiency.

4. Stakeholder Management & Data Governance

• Work closely with internal teams to understand reporting needs and translate them into clear dashboard requirements.
• Manage requests from non-technical stakeholders and convert business questions into measurable dashboard logic.
• Ensure data outputs are accurate, consistent, and quality-checked before being used in internal or client-facing discussions.

Requirements

Experience

• 4–6 years of experience in Business Intelligence, Data Analytics, Ecommerce Analytics, Performance Marketing Analytics, Retail Media Analytics, or Commercial Analytics.
• Experience in ecommerce, digital media, social commerce, retail, FMCG, or media agency environment is strongly preferred.
• Proven experience building dashboards and performance reporting systems for business users.
• Experience working with multiple data sources and fragmented datasets.
• Experience supporting stakeholder requirements and translating business needs into data/reporting outputs.

Technical Skills

• Strong proficiency in Excel, especially Power Query, pivot tables, advanced formulas, and data transformation.
• Strong proficiency in at least one BI/dashboard tool: Power BI, Looker Studio, Tableau, or equivalent. Intermediate to advanced SQL is required.
• Understanding of data cleaning, data modeling, ETL logic, and dashboard structure.
• Python, Apps Script, Power Automate, n8n, or other workflow automation experience is a strong advantage.
• Basic understanding of API/data connectors is preferred.
• Familiarity with data from Google, Meta, TikTok, Shopee, Lazada, TikTok Shop, retail media, or ecommerce platforms is a strong plus.

Core Competencies

• Strong attention to detail and data accuracy.
• Structured thinking and problem-solving.
• Business-oriented mindset, not just technical dashboard execution.
• Ability to simplify complex data for non-technical stakeholders.
• Proactive in improving systems, workflows, and reporting standards.
• Curious about AI, automation, and new data solutions.
• Able to work independently and manage multiple priorities.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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