Manager, Brand and Digital Partnerships (Atlanta United)

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing eff­orts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by o­ffering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual diff­erences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual diff­erences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

POSITION SUMMARY

The pivotal role of Manager, Brand and Digital Partnerships within Arthur Blank Sports & Entertainment centers on developing, executing, and optimizing sponsor-supported digital, social, marketing, and community initiatives for Atlanta United. This position serves as a key connection point between Corporate Partnerships and the Atlanta United Marketing organization, ensuring brand integrations are executed authentically, effectively, and in alignment with organizational objectives.

The Manager will lead the execution of contracted marketing assets across Atlanta United digital, social, content, and community platforms while collaborating closely with Corporate Partnerships to identify new revenue opportunities and develop innovative sponsor-supported programs. This role is responsible for managing activation workflows, maintaining partner satisfaction, measuring performance, and ensuring all sponsored initiatives align with platform strategy and fan engagement objectives.

In partnership with Brand and Digital Partnerships leadership, this position will contribute to the growth of the Atlanta United sponsorship business through strategic ideation, operational excellence, and data-driven insights.

The goal is to maximize partner value, strengthen sponsor integration across Atlanta United-owned platforms, and drive revenue growth through innovative and measurable marketing partnerships.

ROLES & RESPONSIBILITIES

• Serve as the primary marketing activation lead for Atlanta United sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication related to sponsored marketing initiatives.
• Maintain project accountability and activation management through Monday.com.
• Collaborate with Corporate Partnerships, Marketing, Digital, Creative, Community Relations, and external partners to successfully execute sponsor-supported campaigns.
• Partner with Digital and Marketing teams to review, align, and approve sponsorship concepts against platform strategy, audience expectations, content standards, and executional feasibility.
• Work with the Director of Partnership Marketing in all aspects of season preparation, maintaining continuous alignment on partnership priorities.
• Identify opportunities to create new sponsorable digital, social, and marketing platforms that generate incremental partnership revenue.
• Participate in partner ideation and sales support discussions to help develop marketable sponsorship concepts and programs.
• Track, measure, and communicate the performance of sponsored content and marketing initiatives through comprehensive reporting and partner recaps.
• Leverage performance insights and fan engagement data to inform future sponsorship opportunities and optimization strategies.
• Support the integration of sponsored community relations initiatives.
• Maintain a strong understanding of digital trends, platform innovations, and sponsorship best practices to support revenue generation and partner success.
• Contribute to the development and evolution of Atlanta United digital and marketing sponsorship inventory.

QUALIFICATIONS / EDUCATIONAL REQUIREMENTS

• Four-year degree.
• Minimum 5-7 years of experience in partnership marketing, sponsorship strategy, digital marketing, social media, content marketing, or a related field.
• Experience managing sponsor-supported marketing campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights into actionable recommendations.
• Demonstrated experience working within a cross-functional marketing organization.
• Experience with professional or collegiate sports is strongly preferred.
• Strong understanding of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with project management software such as Monday.com preferred.

REQUIRED SKILLS

• Strong understanding of digital marketing, social media, content strategy, and sponsorship integration.
• Ability to develop and execute sponsor-supported marketing initiatives across multiple platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to identify and develop new sponsorship opportunities within existing marketing platforms.
• Experience measuring content performance and communicating results through reporting and recaps.
• Ability to collaborate effectively across Marketing, Corporate Partnerships, Creative, and Community Relations teams.
• Strong communication, presentation, and stakeholder management skills.
• Ability to evaluate sponsorship concepts for strategic alignment, audience fit, and executional feasibility.
• Strong analytical mindset with experience utilizing performance data to drive decision-making.
• Ability to work in a fast-paced environment and manage projects from concept through execution.
• Primary office location will be at the Atlanta United Training Ground in Marietta, Georgia, with time at Mercedes-Benz Stadium as needed based on matches, events, meetings, and business priorities.
• Minimal travel.