BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.
Location: Remote TX
BSN SPORTS is looking for an ambitious and visionary Manager, Club Development - Dugout to lead, inspire, and scale our high-impact team of Club Development Representatives (CDRs). In this pivotal role, you’ll be the driving force behind expanding our market share in Club/Select — fueling growth through your relationships, strategic outreach, and leadership.
HOW YOU WILL MAKE AN IMPACT:
You won’t just lead a team—you’ll build momentum across the organization by developing new relationships with club baseball and softball organizations and converting them to BSN customers. We're looking for a bold leader with a successful track record in sales, a deep passion for club sports, an established network of relationships in the baseball and softball world, and the collaborative fire to unite cross-functional teams behind a common goal:
Winning new accounts and accelerating growth for BSN SPORTS.
WHAT YOU WILL DO:
- Drive new customer acquisition and revenue growth by developing and executing strategic business development initiatives that expand the company’s presence in the club baseball and softball market.
- Lead and inspire a team of Club Development Representatives (CDRs) to meet and exceed sales quotas through structured coaching, clear KPIs, and consistent performance management.
- Own the full sales cycle—from pipeline development to deal closure—ensuring repeatable, scalable processes that deliver predictable results across regions and verticals.
- Play a key role in high-impact negotiations, contributing to the development of best-in-class partnership proposals and supporting business expansion with top-tier clubs and organizations.
- Identify and engage high-potential club baseball and softball organizations, building and nurturing a strong pipeline of partnership opportunities aligned with strategic growth priorities.
- Foster and manage long-term relationships with key stakeholders, including club directors, owners, and administrators, to deepen engagement and drive retention.
- Partner cross-functionally with Field Sales, Club National Account team members, and Marketing to align go-to-market strategies, co-develop acquisition campaigns, and amplify brand visibility in target markets.
- Collaborate with Merchandising, Demand Planning, and Category Management to ensure product readiness and alignment between inventory, club demand, and sales execution.
- Champion proactive renewal and retention strategies, driving timely engagement to minimize churn and strengthen long-term partner value.
- Represent the voice of the club customer in cross-functional initiatives, ensuring new tools, technologies, and go-to-market strategies are aligned with field realities and customer needs.
QUALIFICATIONS:
Knowledge, Skills, Abilities
- Deep familiarity and existing relationships within the club sports ecosystem—particularly club baseball and softball —is required, with an ability to navigate its unique dynamics and decision-makers.
- Demonstrated success winning new business and managing diverse stakeholder relationships across departments and organizational levels.
- Proficient in CRM platforms and experienced with sales engagement tools to streamline outreach and measure performance.
- Analytical and data-driven, with excellent organizational skills and the ability to translate insights into action.
- Strong communicator and relationship builder—able to inspire teams, influence partners, and represent the brand with confidence and clarity.
Education, Certification and Experience
- 5-7+ years of experience in sales, business development, or club operations, including 2-3+ years in a team leadership role with a proven track record of driving results.
- Experience working with merchandising, demand planning, or supply chain operations, with the ability to align sales strategy with product availability and fulfillment.
- Industry background in apparel, sporting goods, or club teamwear, with insight into seasonal trends, product cycles, and customer buying behaviors.
- Bachelor’s degree required—along with equivalent professional experience demonstrating strong business acumen and leadership potential.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
