Under the direction of the Director, Cross Property Marketing, the Manager, Cross Property Marketing is responsible for supporting the marketing efforts of all tribal entities by identifying and leveraging cross-promotional opportunities, creating marketing synergies, and ensuring strategic alignment across properties. This role manages the development, execution, and evaluation of integrated cross-property marketing campaigns and initiatives designed to drive customer engagement, visitation, loyalty, and revenue growth. The Cross Property Marketing Manager also oversees the alignment, administration, and optimization of the enterprise-wide loyalty program, ensuring consistent and seamless guest experience across all entities. Key responsibilities include project management, stakeholder collaboration, campaign planning and execution, performance analysis, and fostering cross-functional partnerships to achieve organizational marketing objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Manages the development and execution of cross-property marketing campaigns and initiatives across all tribal entities, identifying and implementing cross-promotional opportunities that drive guest engagement, visitation, loyalty, and revenue growth.
2. Manages the cross-property marketing calendar, projects, content, and communications, ensuring alignment with business objectives, property priorities, brand standards, and target audiences.
3. Oversees the day-to-day administration and execution of the enterprise-wide loyalty program, ensuring consistency in member communications, promotional offerings, and guest experiences across participating entities.
4. Monitors, analyzes, and reports on the performance of cross-property marketing campaigns and loyalty initiatives, partnering with Marketing Analytics and FP&A teams to evaluate effectiveness and identify opportunities for improvement.
5. Develops campaign strategies, customer segmentation criteria, and audience targeting recommendations to enhance personalization, engagement, and campaign performance across multiple guest segments.
6. Collaborates with property marketing teams, operational departments, creative services, database marketing teams, and external partners to ensure successful planning, execution, and alignment of cross-property initiatives.
7. Conducts market research and competitive analysis to identify cross-promotional opportunities, emerging trends, and best practices that support business objectives and member engagement goals.
8. Oversees the review, proofing, and approval process for cross-property and loyalty marketing materials, ensuring accuracy, compliance, brand consistency, and timely execution.
9. Performs other duties as assigned to support the efficient operation of the department.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
- Bachelor’s degree in marketing, Finance, Mathematics, Business, or quantitative analytical field is required.
- Minimum six (6) years of experience working in campaign management, email or mobile marketing required.
- Minimum of three (3) years of experience managing functions, teams, or departments is required.
- Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
KNOWLEDGE, SKILLS AND ABILITIES (KSA)
- Strong knowledge of integrated marketing principles and multichannel campaign execution, including email, direct mail, digital marketing, social media, web, mobile, and on-property marketing.
- Knowledge of customer loyalty programs, customer lifecycle marketing, guest engagement strategies, and cross-promotional marketing initiatives.
- Knowledge of customer segmentation, audience targeting, customer personas, and database-driven marketing strategies.
- Must have prior experience developing campaigns.
- Solid knowledge of fully integrated marketing plans and strategies.
- Demonstrated experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.
- Must possess excellent oral and written communication skills and a strong client interface.
- Must have strong presentation skills to effectively communicate, update, persuade, and facilitate discussions with all levels of leadership.
- Demonstrated ability to drive toward results.
- Experience communicating with and leading a multi-cultural workforce and customer base.
- Advanced proficiency in the Microsoft Suite (Outlook, Word, Excel, and PowerPoint)
LICENSES, CERTIFICATIONS AND REGISTRATIONS
- At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
- No Driving Responsibilities: Role does not require a driver’s license or insurance.
PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT
The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.
- Primary work environment is in a climate-controlled office setting.
- Work requires travel to attend meetings, trade shows, and conferences.
- Incumbents may be required to work evening, weekend and holiday shifts.
- Must be able to work in a fast-paced, high-demand environment.
- Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.
- Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
- Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.
- Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.
- Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.
- Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.
- Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.
- The employee may be exposed to fumes or airborne particles including secondhand smoke.
Reasonable accommodation will be made in compliance with all applicable law.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
