The Manager, Demand Generation Analytics leads the development, activation, and measurement of audience‑driven media strategies across the Inspire Brands portfolio. This role manages two analysts and is accountable for building scalable, analytically sound audiences using SQL and first‑ and third‑party data, as well as evaluating the incremental sales impact of those audiences once activated in paid media.
This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable, optimized, and clearly linked to business outcomes. The Manager is responsible for translating complex data into actionable guidance that improves media effectiveness.
RESPONSIBILITIES
Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.
Design and build audience definitions using SQL across multiple first and third‑party data sources.
Own post campaign analysis of audiences, including incremental sales, purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.
Establish clear linkages between audience‑targeted media exposure and brand KPIs and business outcomes.
Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.
Monitor competitive media and audience strategies to identify emerging trends, opportunities, and risks.
Partner with cross‑functional teams to ensure measurement approaches are aligned, scalable, and decision‑ready.
Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.
Ideal Candidate We’re seeking a highly engaged analytics leader with a strong foundation in audience strategy, SQL‑based data analysis, and media measurement. The ideal candidate is passionate about understanding consumer behavior and perception, and about building analytic approaches that directly connect audience strategies to incremental sales and business impact. They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear, outcome‑oriented insights.
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree
EXPERIENCE QUALIFICATION
Minimum: 2+ yrs Management experience of 1 or more analysts
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control and incrementality‑based methodologies
Advanced proficiency in SQL and working with large, complex datasets to build, validate, and scale audience definitions using first‑ and third‑party data
Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, and walled‑garden measurement frameworks
Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate and optimize audience performance across partners, creative, and targeting
Strong analytical skills with a demonstrated ability to link audience‑level media exposure to business outcomes, including sales lift, ROI, and efficiency metrics
Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns
Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations for cross‑functional stakeholders
Experience managing, mentoring, or reviewing the work of analysts, providing technical guidance, analytical feedback, and prioritization support
Collaborative, team‑oriented mindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors
Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approaches operate in practice
TRAVEL- Up to 15% domestic travel