What Digital Marketing & Ecommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Job Summary
As the day-to-day business owner of our website and customer portals, this role is responsible for delivering intuitive, customer-centric experiences that enable customers to find information, manage orders, track status, and complete key self-service activities online.
Partnering across Product, Marketing, Operations, UX, Analytics, and Technology teams, the Manager will leverage content strategy, SEO/AEO, analytics, and customer insights to continuously improve digital experiences and business outcomes. This role is accountable for increasing digital adoption, reducing customer friction and service contacts, and ensuring customers can successfully achieve their goals online.
Responsibilities
- Manage website content, navigation, information architecture, and site structure to ensure an intuitive, accurate, and customer-centric experience.
- Proactively identify and implement opportunities to improve website content, customer communications, promotional banners, landing pages, and self-service experiences.
- Enhance customer journeys to ensure customers can efficiently find the information they need, manage orders, reorder products, track order status, manage account information, and complete common service requests through self-service capabilities.
- Optimize site for multiple customer types- patients, caregivers, clinicians, payors.
- Partner with the Marketing and Communication teams to support lead generation, referral, intake, acquisition, retention, and engagement initiatives across the customer lifecycle.
- Collaborate with the Operations, Customer Service, and Revenue Cycle Management teams to identify customer pain points and implement digital solutions that improve satisfaction and operational efficiency.
- Be the voice of internal and external customers to ensure all campaigns, content, and initiatives meet needs and create an industry-leading customer experience.
- Develop and execute SEO and AEO strategies to improve search visibility, discoverability, organic traffic, and engagement.
- Manage and optimize website analytics, tagging, consent, and compliance technologies, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms.
- Analyze website performance, customer behavior, conversion funnels, search performance, and self-service adoption metrics to deliver actionable insights and recommendations.
- Partner with legal, privacy, and compliance stakeholders to ensure all solutions meet regulatory standards (HIPAA, ADA, etc.).
Qualifications
- 7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences preferred.
- Bachelor's degree in related field, or equivalent work experience, preferred.
- Experience working with Salesforce Commerce Cloud or comparable digital experience and ecommerce platforms preferred.
- Strong familiarity with web analytics tools (GA4, Google Tag Manager, Adobe Analytics, Mouseflow) and other digital performance measurement frameworks.
- Proven success developing and executing SEO strategies and a strong understanding of emerging AEO best practices.
- Demonstrated ability to leverage customer insights, analytics, and optimization techniques to drive measurable business outcomes.
- Excellent communication skills and comfort working across technical and non-technical teams.
- Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms.
- Experience in healthcare or adjacent regulated industries strongly preferred.
What is expected of you and others at this level
- Manages department operations and supervises professional employees, front line supervisors and/or business support staff
- Participates in the development of policies and procedures to achieve specific goals
- Ensures employees operate within guidelines
- Decisions have a short term impact on work processes, outcomes and customers
- Interacts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management
- Interactions normally involve resolution of issues related to operations and/or projects
- Gains consensus from various parties involved
Anticipated salary range: $106,700 - $137,160
Bonus eligible: Yes
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Application window anticipated to close: 12/16/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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