About QuadReal Property Group
QuadReal Property Group is a global real estate investment, development and operating company headquartered in Vancouver, British Columbia. Its assets under management are $98.5 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities globally for investments in equity and debt in both the public and private markets. QuadReal invests directly through operating platforms in which it holds an ownership interest and via programmatic partnerships.
QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.
QuadReal: Excellence lives here.
www.quadreal.com
Role Description:
Reporting to the Director, Digital Marketing, the Manager, Marketing and Communications leads the planning, creation, and execution of corporate content and campaigns across digital and social media channels in support of QuadReal's business objectives. This role manages QuadReal's corporate digital marcomm activity across external platforms and select internal channels when required, setting the content and channel strategy that underpins that activity and measuring its impact, with a focus on consistent, on-brand delivery and reliable channel-level reporting.
Responsibilities:
Collaboration
- Work with the Director, Digital Marketing, and Communications & Marketing peers to set annual campaign priorities and define the KPIs that measure them, then lead planning and execution against those targets.
- Work closely with in-house design, marketing, and communications specialists and external vendors to deliver high-impact campaigns.
- Manage day-to-day relationships with external creative, content, and social media agencies, ensuring deliverables are aligned with QuadReal's brand guidelines, corporate strategy, and campaign objectives.
Content & Social Media Management
- Own the enterprise editorial calendar and set the content strategy behind it, ensuring alignment with corporate, asset class, and platform activities to build engagement and reach across corporate channels.
- Draft and produce stories and campaigns about QuadReal's platforms, and corporate activities across formats and channels, including story ideation, research, and performance tracking, aligned to enterprise corporate and digital strategies.
- Responsible for ensuring delivery of brand-compliant creative, including image and video content.
Digital Marketing & Analytics
- Ensure external content is optimized for user experience, SEO, and GEO.
- Monitor and report on social media KPIs, content performance, and website traffic driven by social channels, surfacing insights to inform planning, programming, and content pillars.
- Build and maintain a regular reporting cadence for leadership — channel dashboards, campaign post-mortems, and benchmarking against peer and sector performance.
- Use structured testing (format, timing, creative, messaging) to refine the content approach, and translate results into recommendations that shape go-forward planning and execution.
- Oversee community management, setting response protocols and escalation paths, and personally handling sensitive or reputational inquiries.
Experience and Qualifications:
- 6+ years of experience in digital marketing, communications, or social media management, including experience leading campaigns or programs end to end.
- University degree in a related field of study considered an asset, though an equivalent combination of experience and education will be considered.
- Experience owning agency and vendor relationships — scoping work, managing budget, and holding creative and content deliverables to brand and strategic standards.
- Hands-on experience with content management systems and digital asset management.
- Familiarity with SEO and GEO best practices.
- Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms (e.g., Google Analytics).
- Excellent organizational and interpersonal skills; sound judgment in interpersonal relations.
- Strong written and verbal communication skills.
- Track record of building a content or channel strategy from business objectives — setting priorities, defining success measures, and adjusting based on performance data.
- Comfortable working across multiple stakeholders and asset classes in a fast-paced environment.
- Experience translating channel performance into insight and recommendations for senior leadership.
This job posting is for an existing vacancy within our organization.
The expected annualized base salary range for this role is $100,000 – $134,500.
Based on the position, QuadReal offers a competitive total rewards package in addition to the base pay, which may include a performance-based incentive plan, comprehensive health & dental benefits, pension plan, and paid time off.
The actual salary offered will take into consideration a wide array of factors including, but not limited to, the individual’s skill, experience, education and training, the market compensation of the role, and the consideration to internal equity.
We value diverse experiences and perspectives. Even if your skills don’t align 100% with the listed qualifications or salary range, we encourage you to apply – you may be a great fit for this role or others in our community. Applicants may also be considered for alternative positions within the organization where their qualifications and experience align more closely with available opportunities.
We use artificial intelligence (AI) technology — alongside human review — to assist in screening and assessing applicants for this position. Our recruitment team remains involved in all decisions.
Candidates must be legally authorized to work in Canada as the company does not provide work permit sponsorship for this role.
Note to Recruiters: QuadReal does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to QuadReal, directly or indirectly, will be considered QuadReal property. QuadReal will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.
QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: Job posting #, your name and your preferred method of contact.
