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Irving, Texas, United States
Onsite
Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
The Manager, Marketing Automation Optimization & Experimentation is responsible for building and operationalizing a rigorous culture of experimentation across the Marketing Automation team. This role owns the strategy, roadmap, measurement approach, and learning agenda for continuously improving email and other automated customer experiences across targeting, audience selection, creative, offers, personalization, timing, frequency, triggers, journeys, and decisioning.
The role translates business questions into testable hypotheses, designs credible experiments, and ensures results lead to clear decisions and scalable improvements. Email is the immediate primary focus, with successful methodologies extended to SMS and other channels over time. The Manager partners closely with Marketing Automation Operations, Analytics, Data, Creative, Brand Marketing, and other cross-functional teams to connect experimentation with customer engagement, conversion, retention, incremental revenue, and long-term customer value.
Bring your experience and be empowered to innovate.
As a Manager, Marketing Automation Optimization & Experimentation on the Marketing team, a typical day for you will include:
Bring your skills and be inspired to achieve success.
Required Qualifications:
Preferred Qualifications
Work Environment & Schedule:
Physical Requirements:
The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Neighborly - USA Shared Services
