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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Manager, Marketing Communications is responsible for supporting the development and execution of integrated communication strategies that strengthen brand awareness, engagement, and relevance with consumers. This role manages marketing communications initiatives across multiple channels, partnering closely with cross-functional teams, agencies, and other stakeholders to bring brand strategies and campaigns to life.
The Manager oversees a broad portfolio of communications initiatives, including brand-building campaigns, product launches, promotional initiatives, social media, and licensing partnerships. The role provides regional coordination and guidance to local markets, helping them adapt plans to their consumers and business needs while protecting Burger King’s brand standards.
A key responsibility is managing the regional licensing calendar and supporting the effective planning and activation of partnerships negotiated globally, regionally, or locally. The role also provides strategic guidance and follow-up on social media across LAC markets, helping teams deliver against their digital strategies and identify culturally relevant opportunities.
Success requires strong organization, creative judgment, and the ability to lead and influence stakeholders across markets and functions, including franchisees. The ideal candidate brings a strong understanding of Latin American consumers and culture, and consistently contributes new ideas and market perspectives to the region.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Roles and Responsibilities:
Brand & Communications Strategy
- Support the development and execution of integrated, 360° marketing communication plans aligned with broader brand and business objectives.
- Translate brand strategies into clear consumer-facing communications across digital, social media, television, influencer, and other relevant channels.
- Manage communications supporting product launches, promotional initiatives, and broader brand-building campaigns.
- Partner with Marketing and cross-functional teams to ensure communication plans effectively address consumer, business, and market needs.
- Ensure licensing and social media initiatives strengthen Burger King’s brand positioning and remain consistent with brand identity, tone of voice, and communication standards.
- Support other integrated marketing communications initiatives as needed.
Licensing Strategy & Calendar Leadership
- Lead the planning and management of the Burger King licensing calendar across LAC, partnering with innovation, Field Marketing, International, Legal, franchisees, and key stakeholders to support effective licensing activations.
- Track licensing plans, approvals, deliverables, timelines, and results across markets collaborating with field team to address risks or delays.
- Identify opportunities to strengthen the licensing portfolio and bring fresh, culturally relevant ideas to the calendar.
- Monitor licensing performance and share learnings and recommendations for future planning.
Regional Social Media Leadership
- Lead the social media agenda for Burger King across LAC, providing strategic direction and practical guidance to local market teams.
- Follow up on market plans and execution, helping teams deliver timely, relevant, and high-quality content.
- Review social media strategies and key materials, providing clear feedback to strengthen creative quality, brand consistency, and consumer engagement.
- Share successful market examples and recommendations across LAC to drive learning and improve execution.
- Monitor social media performance and trends, working with markets and agency partners to identify opportunities to improve results.
Stakeholder & Agency Management
- Serve as a key communications contact for local markets, franchisees, Global and regional teams, agencies, and cross-functional partners.
- Build effective working relationships and lead alignment across stakeholders with different priorities.
- Provide clear direction and feedback to agencies and partners throughout campaign development, specially PWK and execution.
- Influence teams across markets to move initiatives forward and deliver against agreed plans.
- Represent LAC perspectives in Global discussions and bring relevant global learnings back to the region.
- Facilitate collaboration and knowledge-sharing across markets.
- Build effective working relationships with cross-functional teams and external partners to ensure alignment on PWK calendar, timelines, and deliverables as well as social media strategy.
- Support partnerships, collaborations, sponsorships, and other initiatives that enhance brand visibility and consumer engagement, as applicable.
Insights & Performance
- Monitor consumer behavior, cultural trends, competitive activity, and emerging media and platform developments across Latin America.
- Analyze campaign, licensing, and social media performance with markets and agency partners.
- Translate performance data, consumer insights, and market feedback into practical recommendations.
- Share insights, results, and best practices with Marketing stakeholders to inform future plans.
Skills and Qualifications:
- Education: Bachelor’s degree in marketing, Communications, Advertising, Business, or a related field.
- Experience: 2–4 years of relevant experience in marketing, brand communications, licensing or partnerships.
- Experience supporting the development and execution of integrated marketing campaigns across multiple communication channels.
- Experience working with creative, media, or other external agency partners preferred.
- Strong understanding of branding, social media, and consumer engagement principles.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
- Strong analytical and problem-solving skills
- Strong understanding of Latin American consumers and cultural dynamics; experience working across LAC markets preferred.
- Excellent written and verbal communication skills with strong attention to detail.
- Demonstrated ability to collaborate effectively across functions and influence internal and external stakeholders.
- Strong creative judgment and ability to balance brand consistency with evolving consumer and business needs.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
