Manager, Marketing (Go To Market)

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

Purpose

At Revlon, we’re transforming beauty with iconic brands and bold innovation. As Marketing Manager, Go To Market (Eye) you will own one of our most dynamic categories for the US business, as well as our omnichannel communication alignment, focusing on holistic activation plans and go-to-market planning and execution.  While managing the Revlon Color Cosmetics Eye business, you’ll be leveraging competitive trends, business analytics, and process management to build category understanding and drive growth.  You’ll be leading strategy, execution, and cross-functional collaboration (Activation, Media, Sales & Operations, Retail Planning, P&L/Budget Management) to deliver share growth and impactful brand experiences across retail and digital channels.

Key Responsibilities

Eye Segment Leadership

• Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
• Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Partner with Finance, Sales Planning, Demand, and other cross-functional partners align monthly variances between budget, forecast, and demand

Go-To-Market Strategy & Execution

• Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
• Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Brief internal teams on activation plans and ensure alignment across channels.

Omnichannel Brand Communications

• Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
• Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
• Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for retail.com and Amazon, ensuring digital assets are cohesive with in-store executions.
• Establish KPIs and track performance to measure program success.

Business Analysis & Reporting

• Own performance tracking, reporting, analysis, and forecasting for the Eye segment.
• Build and manage trackers, collaborating with sales, creative, and production teams.
• Lead and present monthly business and brand reviews, translating data into insights that tell the story of what is happening on the business and how we drive change

Financial Management

• Develop and manage the Eye category budget.
• Partner with Finance to understand P&L impact.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Minimum of 5 years of experience in brand marketing (operational preferred over innovation), omnichannel communications experience a plus.
• CPG experience strongly preferred, beauty is a plus.
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross-functional projects and timelines.

Skills & Success Profile

• Strategic thinker with strong analytical and problem-solving skills.
• Excellent presentation, verbal, and written communication abilities.
• Project management expertise with extreme attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player who thrives in a matrixed organization.
• Passionate about delivering best-in-class brand experiences.
• Proficiency in Microsoft Office; experience with Power BI, Circana, or Nielsen data a plus.

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

The base pay range for this position is $100,000 - $130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

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