Manager, Measurement & Analytics

Role Summary and Impact

We are seeking a highly experienced and strategically-minded Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM). This is not merely an analytical role; it is a pivotal position that will see you act as a true strategic partner for our high-profile clients.

You will be responsible for the end-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.

Skills & Experience

• MMM Architecture and Development:Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability.
• Strategic Analysis and Storytelling:Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts.
• Client Consulting and Partnering:Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing expert advice on optimizing media investments and campaign effectiveness.
• Best Practices & Innovation:Actively contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM, exploring the adoption of cutting-edge tools and libraries (e.g., Google Meridian, Meta's Robyn).
• Cross-functional Collaboration:Operate in close synergy with Data & Tech colleagues and also internal Strategy & Planning and Media teams across various WPP group agencies, acting as a bridge between quantitative analysis and strategic application.
• Mentorship and Internal Development:Provide technical guidance and informal mentorship to more junior colleagues, fostering an environment of learning and growth within the Measurement & Analytics team.
• Project Management:Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved.
• Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field.
• A candidate with proven experience (at least 4 years) in analyzing business and media data in Consulting/Business Analytic Roles. The previous experience in Marketing Mix Modeling Models development is a plus
• Big picture thinker who does not hesitate to dive into details
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to work with complex and large datasets, extracting and manipulating data from various sources.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Self-motivated and energetic team member
• Strong client and results orientation.
• Excellent knowledge of English, written and spoken
• Familiarity with statistical software such as R, Python or similar is considered a plus.
• Bonus Points (Differentiators):
• Direct experience with modern open-source MMM libraries such as Google Meridian.
• Knowledge of other media effectiveness measurement methodologies (e.g., multi-touch attribution, A/B testing).
• Familiarity with data visualization platforms like Tableau, Power BI, or Data Studio.

Life at WPP Media & Benefits   

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

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