As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract top applicants from diverse backgrounds to join its undergraduate programmes.
The Manager will report to the Assistant Director of NBS Global Leaders (NGL) programme and will have a dotted reporting line to Assistant Director of UPO Marketing, Outreach, Admissions. The NBS Global Leaders (NGL) programme is a signature scholars programme offered by NBS. Working closely in partnership with the Marketing, Outreach & Admissions (MOA) pillar, the incumbent shall play an important role in the entire recruitment process for the NGL programme, from marketing to outreach and admissions.
The manager will also oversee one NGL staff member responsible for UPO-related activities that impact NGL students, e.g., enrolment, curriculum planning, overseas exchange, and other programme components.
Key Responsibilities include but not limited to the following:
- Formulation and drive execution of the marketing plan for the NGL programme
- Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
- Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
- Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
- Plan and execute admissions processes for applicants to the NGL programme
- Perform other tasks assigned by the Assistant Director, including the support of student management and curriculum matters
Key competencies and qualifications requirements:
- Degree in any field; Business or Marketing preferred.
- Minimum of 5 years relevant experience
- Possess a creative and innovative mind for the development of engaging and targeted campaigns
- An analytical thinker who can interpret campaign data to drive decisions
- Keen knowledge of various digital marketing platforms and performance tracking
- Keen knowledge of marketing automation tools such as HubSpot and SendGrid
- Strong content marketing skills such as long and short-form content creation, copywriting
- Strong project management skills with the ability to coordinate and manage multiple projects concurrently
- Proficient in Microsoft Excel and visualization of dataset
- Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
- Enjoy meeting and connecting with new people
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTU
