Manager of Enrollment Communications

Job Title

Manager of Enrollment Communications

Agency

Texas A&M University - Victoria

Department

Enrollment Management & New Student Experience

Proposed Minimum Salary

Commensurate

Job Location

Victoria, Texas

Job Type

Staff

Job Description

Primary Responsibility

Manages enrollment management communications to support student recruitment, enrollment, and retention. Develops and implements communication campaigns for prospective and current students, manages communication workflows and CRM processes, and evaluates campaign effectiveness in support of university enrollment goals.

Primary Duties

• Manages the daily operations of enrollment communications, including printed materials, digital content, email campaigns, automated communications, and social media initiatives.

• Develops and implements communication plans that engage students throughout the enrollment process, from initial inquiry through enrollment and continued engagement.

• Coordinates campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications.

• Coordinates with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns.

• Develops and maintains content for enrollment websites and landing pages to generate inquiries and support prospective student engagement.

• Manages outbound communication workflows within the customer relationship management system, including audience segmentation, automated messaging, and inquiry cultivation.

• Evaluates communication processes and recommends improvements to campaign strategies, CRM functionality, and student engagement practices.

• Provides communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation.

• Collaborates with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities.

• Monitors campaign performance, prepares reports and dashboards, and uses engagement and outcome data to recommend adjustments to communication strategies.

• Provides functional direction to staff and project contributors involved in enrollment communications and coordinates assigned work.

• Performs other duties as assigned.

Supervisor

Vice President for Enrollment Management.

Subordinates

None

Job Requirements

Education & Experience

Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience. Five years of related experience.

Knowledge, Skills, & Abilities

Knowledge of communication and marketing principles, campaign planning, digital engagement, and content development. Knowledge of CRM systems, email marketing, audience segmentation, and automated communication workflows. Strong written and verbal communication, editing, organizational, and project management skills. Ability to manage concurrent campaigns, analyze performance data, recommend process improvements, coordinate the work of project contributors, and collaborate with university partners. Ability to exercise sound judgment and maintain the confidentiality of student information.

PC Skills

Proficiency with Microsoft Office applications and experience using CRM platforms, email marketing tools, web content management systems, and reporting or analytics tools.

Working Condition

Work is primarily performed in an office environment. Occasional travel and driving may be required to support recruitment activities and university events.

Required Documents: Resume, Cover Letter, References

Starting salary for this position is $3,742.67/month and is negotiable depending on education and experience.

Texas A&M University-Victoria Values: Together We Rise

Wisdom

Excellence

Respect

Integrity

Students

Empathy

Setting: Texas A&M University-Victoria is the most recent addition to the Texas A&M University System. The University was founded in 1973 as part of the University of Houston System and was transferred to the Texas A&M University System during the 89th Texas Legislative Session. A&M-Victoria is the only four-year university in a 100-mile radius and is just 30 miles from the Texas Gulf Coast. The University is a Hispanic-Serving Institution located in the Coastal Bend region of Texas. It serves the educational needs, promotes economic well-being, and advances the community and region's quality of life through teaching, research, and service excellence. The university is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), and it offers more than 50 academic programs, as well as concentrations and certificates. The university also has several accreditations for specific areas and programs, including from the AACSB, ABET, CACREP and CCNE. In addition to its recent transition into The Texas A&M University System, A&M-Victoria is in the process of adding academic programs in three major areas: aviation, agribusiness, and engineering. In addition to academic excellence, A&M-Victoria has a thriving Athletics program that offers six competitive teams: baseball, softball, men’s and women’s soccer, and men’s and women’s golf. The Jaguars are part of the National Association of Intercollegiate Athletics (NAIA), and the baseball, softball and soccer teams compete in the Red River Athletic Conference. The golf teams compete in the Association of Independent Institutions Conference. Learn more about Texas A&M University-Victoria's history, academic programs, and campus facilities here.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.