Want to know if this job is worth applying to?
United Plaza XII, Baton Rouge, LA, USA
Onsite
The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. This role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel. Working closely with marketing leadership and cross-functional teams, this role ensures marketing data is accurate, well-interpreted, and effectively used to support ongoing optimization and operational planning within established marketing strategy and performance goals.
Job Responsibilities:
Marketing Performance Reporting & Execution (40%)
- Oversee the development and maintenance of recurring marketing performance reporting across campaigns, channels, and partnerships (Examples: Paid Media, automated outreach campaigns, website traffic and performance)
- Lead analysis of channel, program, and campaign performance
- Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams(current tools: Marketing Intelligence/Datorama, Tableau, and Salesforce, and Excel)
• Ensure reports are accurate, timely, and aligned to agreed-upon KPI definitions
Funnel & Conversion Analysis (25%)
- Evaluate performance across the marketing funnel (lead → application → enrollment)
- Support cohort-based and program-level analyses to understand enrollment outcomes
- Interpret funnel performance data to highlight conversion trends, drop-off points, and opportunities for improvement
- Provide data inputs and insights to support optimization recommendations led by the Associate Director
Data Quality, Validation & Governance Support (20%)
-Ensure the integrity and reliability of marketing and enrollment data by monitoring data quality and resolving reporting discrepancies
- Validate metrics, reconcile discrepancies, and troubleshoot reporting issues
- Maintain documentation for metrics definitions, dashboards, and recurring reports
- Partner with internal teams to improve data completeness, accuracy, and consistency
- Support cross-functional alignment by translating analytics requirements, definitions, and reporting outputs between Marketing & Partnerships and other teams across the organization.
Stakeholder Support & Analytical Consultation (10%)
-Serve as an analytics resource to marketing and partnership teams by providing insights and consultation on performance
- Translate complex data into clear insights and recommendations for non-technical stakeholders
- Support leadership meetings and presentations with data and reporting outputs
- Act as a reliable point of contact for day-to-day analytics needs
Process Improvement & Automation (5%)
- Identify opportunities to automate recurring reports and reduce manual effort
- Support enhancements to analytics workflows, tools, and reporting processes
- Assist in testing and rolling out improvements to analytics infrastructure
- Other duties as assigned
Minimum Qualifications:
Bachelor's degree with 3 years of experience
Specific Experience:
LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Preferred Qualifications:
Master's degree with 8 years of experience
Specific Experience:
Additional Requirements:
Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
Skills Needed:
Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Management
Preferred Skills:
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.
