Manager, Product Marketing

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager, Product Marketing based in the United States.

The Manager, Product Marketing will play a pivotal role in shaping and executing go-to-market strategies for enterprise B2B SaaS solutions within the digital supply chain technology sector. You will drive product positioning, messaging, launches, and promotional initiatives that strengthen market differentiation and accelerate business growth. Working closely with product, sales, and marketing teams, you will translate complex technology capabilities into compelling value propositions that resonate with enterprise buyers. Through customer research, competitive intelligence, and market analysis, you will identify opportunities to refine target audiences, optimize product packaging, and improve commercial performance. You will also equip sales teams with the resources and insights they need to increase pipeline generation, deal velocity, and conversion rates. This remote opportunity is ideal for a strategic, customer-focused marketing professional who thrives in a collaborative, fast-paced environment and is passionate about transforming supply chain operations through technology.

Accountabilities

Go-to-Market Strategy and Execution: Develop and execute comprehensive go-to-market strategies, product positioning, messaging, packaging, and promotional plans across a portfolio of enterprise SaaS solutions. Partner with sales and marketing leaders to refine ideal customer profiles (ICPs), establish quarterly growth priorities, and align initiatives with broader business objectives.
Product Launches and Portfolio Management: Lead end-to-end product launch planning, coordination, and execution, collaborating with cross-functional teams to ensure successful releases, effective market communication, and strong customer adoption across multiple products.
Market Research and Competitive Intelligence: Conduct customer research, analyze industry trends, and evaluate the competitive landscape to identify market opportunities, strengthen differentiation, and inform product marketing priorities, packaging decisions, and campaign strategies.
Sales Enablement and Revenue Growth: Develop and deliver sales enablement materials, competitive positioning tools, and practical resources that help sales teams communicate product value, accelerate sales cycles, improve win rates, and drive pipeline and revenue growth.
Customer-Centric Messaging and Content Development: Collaborate with content and marketing teams to create compelling marketing assets, including case studies, product videos, whitepapers, blog posts, and solution-focused materials. Translate complex technical concepts into clear, persuasive messaging tailored to different buyer personas and stages of the purchasing journey.
Cross-Functional Collaboration: Build strong working relationships with product management, sales, and marketing stakeholders to ensure consistent messaging, coordinated execution, and alignment between customer needs, product capabilities, and commercial objectives.
Performance Measurement and Optimization: Track and analyze product marketing KPIs to evaluate campaign effectiveness, product adoption, pipeline contribution, and business impact. Use performance insights to refine go-to-market strategies and continuously improve results.
Security and Data Responsibility: Follow established security best practices and maintain the confidentiality, integrity, availability, and privacy of company systems, work devices, communications, and customer data.
Requirements
Professional Experience: At least five years of product marketing experience within an enterprise B2B SaaS environment, ideally focused on supply chain management, supply chain execution, or supply chain planning solutions. Experience with demand-based planning is particularly valuable.
Product Marketing and Go-to-Market Expertise: A demonstrated track record of launching and managing a multi-product portfolio, developing effective go-to-market strategies, and contributing to measurable pipeline growth and commercial success.
Market Research and Competitive Positioning: Proven experience conducting customer and market research, analyzing competitors, identifying market opportunities, and developing differentiated product positioning that addresses enterprise customer needs.
Supply Chain and Technology Knowledge: A strong understanding of enterprise buyer requirements, supply chain technology market dynamics, and the SAP ecosystem. The ability to understand complex business processes and communicate the value of technology-driven supply chain solutions is essential.
Messaging and Communication Skills: Excellent written and verbal communication skills, with the ability to transform complex technical concepts into clear, compelling value propositions tailored to distinct customer personas and stakeholders throughout the buying journey.
Sales Enablement and Commercial Acumen: Experience developing sales tools, competitive intelligence resources, and product marketing content that supports sales effectiveness, improves conversion rates, and strengthens revenue performance.
Project Management and Organization: Strong project management skills, with the ability to coordinate cross-functional initiatives, manage multiple priorities simultaneously, and deliver high-quality work within competing deadlines.
Education: A bachelor's degree in Marketing, Business, or a related field is preferred. An MBA is considered an advantage.
Collaboration and Personal Attributes: A curious, accountable, and customer-focused mindset, combined with integrity, initiative, and enthusiasm for solving complex business challenges. The ability to work effectively with diverse teams and adapt to evolving market needs is important.
Location and Work Arrangement: This is a remote position within the United States. Candidates based in the Eastern or Central time zones are preferred.
Benefits
Flexible work arrangements: The opportunity to work remotely from a location within the United States.
Healthcare coverage: Access to health insurance options to support your well-being.
Voluntary insurance: Additional voluntary insurance options to help meet individual needs.
Paid time off and holidays: Paid leave and holiday benefits to support rest, personal commitments, and work-life balance.
Retirement savings: Access to a retirement savings program to help you plan for the future.
Bonus programs: Eligibility for bonus programs as part of the overall employee rewards offering.
Inclusive parental leave: Parental leave policies designed to support parents and caregivers.
Wellness and mental health: Initiatives and resources focused on employee well-being and mental health.
Employee engagement: Quarterly employee events that encourage connection, collaboration, and team spirit.
Employee referral program: A generous referral program that recognizes employees who help attract talented professionals.
Collaborative culture: An engaging work environment built around curiosity, integrity, accountability, and a shared commitment to delivering meaningful customer value.
Professional impact: The opportunity to contribute to digital supply chain innovation, shape enterprise marketing strategies, and support the growth of technology solutions used across global manufacturing and supply chain networks.