REQ14364 Manager, Public Relations (Open)
POSITION SUMMARY:
Manager, Public Relations is expected to take a proactive, strategic and leading role in formulating PR communication projects and plan by using a variety of communications activities, to build the image, and build the good reputation of the company among our target audiences and contribute to the development and enhancement of a 'best in class' PR communications and media relations function.
PRIMARY RESPONSIBILITIES:
- Support line manager to develop long and short term PR communication strategies and plans for City of Dreams, with focus on PR category to optimize the brand image and messages.
- Build, manage and support brand relationships with journalists, celebrities and agents for high visibility of City of Dreams, promoting the property in the key target markets including Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and Thailand.
- Lead agencies to come up qualified press releases on time to ensure positive PR exposure according to aligned communication calendar
- Generate positive PR exposure for various campaigns
- To maintain good communication with key stakeholders and fulfill the company objectives.
- Effectively manage the PR agencies ensuring they are appropriately briefed on all activity and approval processes are adhered to.
- Work with line manager to pitch interview opportunities for Melco executives per business request
- Lead agencies to come up factsheet, management speech, MC scripts, interview Q&A, management briefing book, etc. according to aligned communication calendar
- Support line manager for the planning and implementation of PR events
- Support line manager for PR budget forecast, planning, monitoring and optimization to ensure spending efficiency
- Support line manager for various media coop planning, implementation and to ensure the quality of deliverables for various campaigns
- Closely work with Social Media team, Media team and Digital team etc. to enhance integrated communication and maximize impact.
KEY PERFORMANCE INDICATORS:
- Media Relationship in key markets, including but not limited to Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and Thailand
- Annual PR clippings, with strong penetration across Tier 1 and Tier 2 media, measured in terms of both quantity and quality
- Pitch and support for Melco executive’s interview
- Media coop planning, implementation, and deliverables upon alignment with line manager for various campaigns
QUALIFICATIONS:
Experience
- Over 3-5 years of relevant work experience in Public Relations, background in the hospitality and travel industry is a priority.
- Strong media outreach, network and relations
- Previous experience working in the HK market is a priority.
Education
- A bachelor’s degree or above of relevant fields.
- Public Relations, Communications, Marketing, or equivalent discipline preferred
Skills / Competencies
- Excellent command of written & spoken English, Cantonese, and Mandarin
- Strategic thinking with excellent project management, time management and multitasking skills
- Candidate must have a well-developed and mature presentation style
- Have exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills
- Work in a fast-paced, busy, and somewhat stressful environment
