Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Reports to: Sr. Director, Strategic Finance
Location: NYC
Other: Full Time In-Office Position
About the Company
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
About the Role
Fanatics Collect is seeking a Manager, Strategic Finance – Growth Marketing to support financial planning, analysis, and decision-making across buyer acquisition, pricing, loyalty, and lifetime value for Fanatics Collect, Fanatics Live, and Voggt. This role will be responsible for developing and maintaining financial models, evaluating marketing investments, and analyzing customer economics to help improve acquisition efficiency, retention, and profitable growth.
As a key finance partner to Growth Marketing and Product, you will work cross-functionally to evaluate pricing and promotional initiatives, measure marketing performance, and support business cases for growth investments. The ideal candidate brings strong financial modeling and analytical skills, sound business judgment, and a collaborative, hands-on approach to translating data into actionable insights.
Responsibilities:
- Serve as the primary strategic finance partner to Growth Marketing and Product, providing financial guidance on buyer acquisition, pricing, promotional investments, and loyalty strategies.
- Develop and maintain buyer lifetime value (LTV) and customer acquisition cost (CAC) models, incorporating channel performance, cohort behavior, transaction fees, FanCash economics, retention, and payback periods.
- Partner with cross-functional leaders to evaluate and optimize buyer pricing, take rates, FanCash earn and redemption structures, promotional campaigns, and loyalty incentives.
- Develop financial business cases for new growth initiatives, pricing changes, and buyer incentives, including scenario analysis, investment recommendations, and post-launch performance measurement.
- Identify and evaluate opportunities to improve acquisition efficiency, marketing return on investment, promotional effectiveness, and overall buyer unit economics.
- Collaborate with FP&A to support forecasting and budgeting for marketing investments, buyer-side revenue, FanCash liabilities, and retention programs, incorporating channel- and cohort-level insights.
- Monitor acquisition, conversion, retention, and buyer profitability trends, proactively identifying financial risks, opportunities, and recommendations to improve performance.
- Develop executive-level reporting, dashboards, and strategic recommendations on buyer LTV, marketing efficiency, loyalty economics, and growth investment performance.
- Provide financial insights and recommendations to support business decisions, partnering with Growth Marketing, Product, and senior finance leadership through clear communication, data-driven analysis, and cross-functional collaboration.
- Leverage AI-powered tools, automation, and advanced analytics to streamline financial processes, enhance modeling capabilities, and develop scalable reporting solutions.
Qualifications:
- Bachelor's degree in Finance, Economics, Accounting, Business, or a related field; MBA preferred.
- 5–8 years of experience in Strategic Finance, FP&A, Marketing Finance, or a related analytical function, preferably within a high-growth consumer technology, marketplace, or eCommerce business.
- Demonstrated experience developing LTV/CAC models, evaluating customer acquisition strategies, and influencing pricing, marketing investment, or growth decisions.
- Strong understanding of buyer unit economics, cohort analysis, marketing-channel ROI, customer retention, and payback analysis; experience with loyalty or rewards program economics preferred.
- Advanced financial modeling and Microsoft Excel skills, with experience using financial planning platforms such as Anaplan, Hyperion, SAP, or similar systems preferred.
- Proficiency with SQL, Tableau, Looker, Power BI, or comparable analytics and visualization tools is a plus.
- Demonstrated ability to leverage AI tools such as ChatGPT, Claude, or Gemini to improve financial analysis, modeling, reporting, and workflow efficiency.
- Strong business acumen and analytical problem-solving skills, with the ability to translate complex financial data into actionable business recommendations.
- Exceptional communication, presentation, and stakeholder management skills, with a proven ability to influence senior leaders and collaborate effectively across Growth Marketing, Product, and Finance.
- Experience in sports, collectibles, consumer marketplaces, eCommerce, or other high-growth, marketing-driven businesses preferred.
- Highly proactive, results-oriented, and comfortable operating in a fast-paced, ambiguous environment, with a strong sense of ownership and bias for action.
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