At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
NASCAR is seeking a strategic and experienced Managing Director, Corporate Events, to lead the Corporate Events team and oversee a portfolio of high-profile events. This leader will shape event strategy, guide planning and execution, manage budgets, and create exceptional experiences that bring the NASCAR brand to life.
This leader will translate creative vision into comprehensive production plans, lead run-of-show development and live execution, manage multimillion-dollar budgets, and coach a small team of event professionals. This role requires someone who can confidently present to executives while remaining closely involved in the details of production and execution.
What You’ll Do
- Lead the strategy, planning, production, and execution of NASCAR’s corporate event portfolio in partnership with executive leadership, internal business units, industry stakeholders, agencies, and external partners.
- Lead, coach, and develop the Corporate Events team while managing assignments, workloads, performance, and professional development.
- Serve as the senior point of accountability for corporate events and the primary relationship leader for internal event partners.
- Lead the event intake and briefing process, establishing clear objectives, audiences, budgets, timelines, responsibilities, staffing needs, and measures of success.
- Maintain the master corporate events calendar and provide visibility into priorities, resource needs, budgets, scheduling conflicts, and organizational capacity.
- Coordinate with teams across Entertainment, Creative, Show Production, Premium Hospitality, Executive Services, Food and Beverage, Content, Communications, Industry Services, and Live Event Operations to create one integrated plan for each event.
- Establish consistent planning processes, standards, templates, and tools that strengthen communication, efficiency, and accountability.
- Lead project updates, readiness reviews, executive presentations, and other critical planning milestones.
- Select and manage agencies, production partners, venues, vendors, and event technologies, ensuring alignment with approved scope, budget, schedule, and NASCAR standards.
- Oversee the guest experience, including invitations, registration, communications, credentials, seating, hospitality, guest flow, and reporting.
- Serve as lead producer and, when appropriate, show caller for major corporate events, overseeing run-of-show development, rehearsals, stage management, technical production, talent, cues, transitions, and live execution.
- Direct event operations, including venue logistics, transportation, parking, security, access control, signage, deliveries, permitting, safety, and on-site execution.
- Personally manage multimillion-dollar event budgets, including forecasting, committed-cost tracking, approvals, contracts, scope changes, reconciliation, and final reporting.
- Identify operational, financial, contractual, safety, reputational, and guest-experience risks and ensure appropriate contingency plans are in place.
- Serve as the senior on-site leader for major corporate events, providing clear direction, timely decision-making, and escalation support.
- Lead post-event evaluations and apply lessons learned to strengthen future events.
- Contribute to annual business planning and budgeting in support of company priorities.
What You Bring
- 10+ years of corporate event or live-event production experience, including responsibility for complex, high-profile events involving executives, multiple business units, and external partners.
- Direct experience producing major awards programs, galas, executive events, televised productions, or comparable live shows.
- Demonstrated show-calling experience, including run-of-show development, rehearsals, cues, staging, audiovisual production, talent coordination, and live execution.
- Proven ownership of multimillion-dollar individual event budgets, including forecasting, cost management, contract oversight, and reconciliation.
- Experience leading and developing event professionals.
- A hands-on leadership style and the ability to determine what should be executed internally versus supported by agencies, vendors, or production partners.
- Executive presence, sound judgment, discretion, and the ability to present recommendations clearly and persuasively to senior leadership.
- Strong project-management skills and the ability to manage competing priorities, identify risks, solve complex problems, and adjust quickly in a fast-paced environment.
- Strong written, verbal, presentation, and relationship-management skills.
- Experience using show-flow or run-of-show software, along with event-registration, guest-management, budgeting, and project-management platforms.
- Advanced proficiency in Microsoft PowerPoint and Excel.
- Experience in sports, entertainment, experiential marketing, or a corporate event-production agency is preferred.
- Willingness to work from NASCAR’s Charlotte office and travel approximately 40% to 45%, including weekends and holidays.
Why This Role
This is an opportunity to shape some of NASCAR’s most visible corporate events and influence how executives, partners, industry stakeholders, and guests experience the brand. You will lead a talented team, bring together expertise from across the organization, and establish the strategy and standards that turn complex events into memorable experiences.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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