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The Cyrel® Flexographic Solutions business is looking for a Marketing Analyst based in Bogotá. The Marketing Analyst will support commercial, administrative, and marketing activities across Latin America with a primary focus on events, tradeshows, customer activities, and marketing operations. This role will coordinate the end-to-end execution of events, working closely with Marketing, Sales, external agencies, vendors, and regional teams to ensure activities are delivered on time, within budget, and aligned with business priorities.
The Marketing Analyst will also support lead management, campaign execution, reporting, marketing materials, and post-event follow-up, helping connect marketing activities with measurable business results.
Key Responsibilities:
Administrative & SAP Support
- Create and manage Purchase Orders (PO) and Follow-On Orders (FO)
- Support the creation and maintenance of vendors in SAP
- Manage purchase requisitions through the SAP purchasing channel
- Request and manage quotes for spot purchases
- Support Webcycle administrative processes
- undefined
Contracts, Compliance & Audits
- Physically filing and maintaining customer contracts
- Support internal and external audits, ensuring documentation accuracy
- Update and manage customer documentation requests (forms, compliance documents, certifications)undefined
Marketing Comms & Event Planning Execution
- Support the planning and execution of tradeshows, conferences, customer events, workshops, webinars, and internal/external marketing activities.
- Coordinate event logistics, including registrations, vendors, promotional materials, booth requirements, shipments, signage, giveaways, and other event-related needs.
- Develop and maintain event timelines, checklists, budgets, and execution plans.
- Coordinate with agencies and suppliers to ensure materials and services are delivered according to agreed timelines and requirements.
- Support communication with internal stakeholders before, during, and after events.
- Maintain event calendars, databases, campaign information, budgets, and marketing documentation.
Lead Management
- Coordinate lead collection processes before and during events.
- Support the upload and tracking of events leads in Salesforce (SFDC) and other marketing systems.
- Work with Sales and Marketing teams to ensure timely follow-up of event-generated leads.
- Assist in preparing reports, dashboards, and presentations for internal stakeholders
Qualifications:
- Bachelor’s degree in marketing, Business Administration, Communications, Advertising, International Business, or a related field.
- Experience in Marketing, events, marketing operations, communications, or a related area.
- Previous experience supporting corporate events, tradeshows, conferences, or customer events is highly desirable.
- Good working knowledge of Microsoft Excel, PowerPoint, Outlook, and Teams.
- Experience with Salesforce (SFDC) or another CRM platform is preferred.
- Experience with marketing automation tools such as Marketo, Power BI, or similar platforms is a plus.
- Strong organizational and analytical skillsAbility to manage multiple tasks and work with deadlines
- Intermediate English (written and spoken)Strong communication and interpersonal skills
- Highly organized and detail-oriented
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